You may have seen Bollywood celebrities endorsing products, but not all are into endorsing products only. Few of them also endorse locations, so that they can attract more tourists to that place. Here are the top Bollywood celebrities who are Tourism Brand Ambassadors.
And because Bollywood stars have a global appeal, these stars actually don’t hail from the places they endorse.
Big B was born in Allahabad (U.P.), earned his fame and fortune in Mumbai (Maharashtra) but is the brand ambassador of Gujarat. Amitabh Bachchan has featured in several ad campaigns and television commercials for the
Mr. Bachchan was earlier the brand ambassador of Uttar Pradesh.
Akshay Kumar was born in Amritsar (Punjab), and today is one of the superstars in Bollywood. Akshay is currently the brand ambassador of Canada, which has a size-able Punjabi diaspora.
Several of Akshay Kumar’s movies had been shot in Canada, which is one of the reasons why he was named the ‘New Canadian Tourism Commission Ambassador for India’. Earlier, Akshay had also supported several Canadian causes, which made him an apt candidate for that role.
The Khildai has also been awarded an honorary doctorate of law by the University of Windsor (Ontario, Canada).
Prachi Desai, who made her debut in television, and has worked in a few Bollywood films as well, was born in Surat but is currently the brand ambassador of Goa.
Prachi Desai, who is currently settled in Mumbai, was chosen as the brand ambassador for Goa because she comes across as a woman who’s “modern and still has traditional values”, something that even Goa stands for.
So why didn’t Goa chose a bigger star, considering its global appeal?
Probably, the authorities felt they didn’t need a bigger star as Goa is already a popular tourist destination.
Celina Jaitley was born in Shimla (Himachal Pradesh), is an Indian by nationality but is the tourism ambassador of Egypt.
So why was Celina chosen as the brand ambassador of Egypt?
The authorities felt that her ‘vivacious personality complemented the vibrant beauty of Egypt and her beauty represented the spirit of their tag line – Nothing Compares’.
Are you wondering why Egypt still has Celina as the ambassador, because she’s hardly seen in any Bollywood movies lately?
That’s probably true, but for Egypt, the bigger problem today is to have political stability in the country, which has severely dented its image as a tourist destination.