Eros Now is Eros International’s leading on-demand Bollywood and regional language entertainment network. You can access it anytime, anywhere, on most Internet-connected screens – mobile, web, and TV.
Eros Now is available not just in India, but over hundred countries around the world.
‘Eros Now’ streams high definition content, with English and Arabic subtitles, and includes several, high quality original drama series.
Eros International in Talks to Sell Stake in its Streaming Platform ‘Eros Now’ to Fullerton
Eros International, Bollywood’s top producer & distributor, is in advanced talks to sell a stake in its Streaming Platform ‘Eros Now’ to Singapore-based Fullerton Fund Management Co. (a unit of Singapore state investor Temasek Holdings Pte).
What’s the Deal?
People who’re close to the matter said that the deal, if completed, would value Eros Now at as much as $800 million (the people asked not to be named as the transaction is private), which is much higher than what the market values the business now, one of the people said.
While no agreement has been reached yet, a deal could be announced soon. Fullerton already owns a small percentage of Eros International. The Eros Now unit would remain unlisted within the parent company.
Eros Now Business Strategy
Eros Now is Eros International’s streaming platform, with several million subscribers (paid subscription), mostly in India. Eros Now intends to change its monetization strategy and plans to focus more on digital advertising, one of the people, close to the deal, said.
This change in strategy is likely to dramatically boost subscribers and could allow foreign companies to advertise on the platform. The company is betting that the streaming service will attract growing numbers of users, as Indians become more affluent and increasingly use smartphones.
Eros management is quite excited about the future and believe that the change can push Eros Now past Netflix Inc. (at least in number of users). Netflix currently has over 60 million worldwide subscribers (Eros Now has around 20 million).
However, unlike Netflix, which is more of an aggregator of content, Eros owns all of its content, consisting mainly of Bollywood films and music.