Global food delivery marketplace Foodpanda will engage Shahrukh Khan for a campaign across online and offline mediums — including, television, print, radio and outdoor.
You may have already seen SRK promoting online supermarket ‘Bigbasket’, and now he will be seen promoting Foodpanda.
“Shahrukh Khan is the biggest star our nation knows and his universal appeal cuts all age, gender and consumer demographics. We feel that this brand association between Foodpanda and Shahrukh will provide further impetus to our determination to change the way India eats. We will continue to keep a strong focus on strengthening food ordering and delivery experience,” said Saurabh Kochhar, chief executive officer, Foodpanda India.
Foodpanda largely competes with Zomato and Bengaluru-based Swiggy in India. Foodpanda is currently operational in over 100 cities in India.