Some times back, Bollywood’s baadshah Shah Rukh Khan was in the news for having been named as the second richest actor in the world, beating even Hollywood biggies like Tom Cruise, Tom Hanks and Clint Eastwood. so how does he make all his money? Is it only from films? Lets take a look!
Its a known fact that Shahrukh Khan has a sharp business mind and almost everything that SRK touches becomes gold.
Here’s how SRK, the richest Bollywood actor, makes his money…
Besides being paid well for a film, the Baadshah also demands a share in the profit. SRK is at a stage today where he can demand a much bigger percentage of the profit share from films; he is also among the first few actors in Bollywood to have started this trend.
A recent report indicated that King Khan could take home as much as 60 per cent share from a film. His production house ‘Red Chillies’ is also involved in most of the film that SRk does.
Its a well known fact that most celebrities in India earn more from brand-endorsements than films, and the same applies to SRK as well.
But then Shahrukh Khan is the ‘King’ even when it comes to endorsements because of his ability to connect with both classes as well as the masses. His personality, self-made image, gift of the gab, box-office success and good looks make him a high-paying celeb in the advertisement world.
From endorsing cold drinks to talcum powder, cars to fairness creams, no one can beat Shah Rukh Khan in the advertisement world. In fact, King Khan endorses so many brands that he has created his own ‘Brand SRK.’
Performing in Weddings
Weddings is big business all over the world, and especially among the rich Indian community, where families of industrialists and politicians can easily spend upwards of a few hundred crores (rupees).
Several celebs perform at such functions, and while some of the top celebrities may have their reservations about attending weddings (Aamir and Saif don’t like to perform), SRK has no qualms about performing at weddings.
But to get SRK, one needs to pay a premium. Its believed that King Khan charges about USD 15k to 20k for an appearance and close to Rs 10 crores for a wedding performance!
Well, that’s quite some money for probably an hour’s work.
SRK does around 10 such performances in a year (though he receives several offers) which easily sums up to around 100 crores a year…just by performing at high-profile weddings.
Besides films, the business-savvy Shah Rukh Khan owns properties around the world, owns a production house ‘Red Chilli Entertainment’, and also owns the IPL team ‘kolkata knight riders’.
SRK has also invested in Imagination Edutainment India Pvt Ltd, which is a local franchisee of KidZania, a global chain of indoor theme parks for children.
SRK is Business Savvy & a Marketing Genius
Here are some more examples which explains why he’s among the richest celebs in the world.
Marketing Strategies & Innovative ideas
Take a look at some of Shahrukh’s marketing ideas that he used to successfully promote his movies in the past.
Selling satellite rights
Shah Rukh Khan is a smart filmmaker and understands the film business really well. For most films, SRK is involved with every area of the film’s marketing and branding. He knows that there is a huge audience that cannot afford to watch movies in the multiplex but would lap it up if offered on TV. Even though SRK’s Chennai Express did extremely well at the box-office, SRK sold satellite rights of the film to Zee Entertainment for a substantial amount (Rs 48 crore) and also had a pre-condition where the filmmakers would get more money for selling the rights if the movie crossed the Rs 100 crore mark. It was the first time ever that a film’s satellite rights were sold with such a pre-condition.
No doubt even television is big today, and SRK is open to doing shows/hosting on television. Shah Rukh Khan, who started his career with TV soaps Fauji and Circus, has hosted several reality shows – Kaun Banega Crorepati Season 3, Kya Aap Paanchvi Pass Se Tez Hain? and Zor Ka Jhatka: Total Wipeout. SRK happens to be among the highest paid actors of TV as well.
With so many sources of income, no doubt he’s among the highest earning celebrities, not just in India, but in the world.
Wedding Planner Shah Rukh Khan Late for Product Launch
For his movies (especially the ones that he produces), SRK does not leave any stone unturned. He oversees the prep-work, and doesn’t just look into the technical aspects, but also making sure that the food arrangement for the performers and fellow actors is taken care of.
Basically he turns into a wedding planner making sure that everyone who comes in his studio is having a great time. Now that’s a really nice thing to do, being a really great host!
Because of his preparations, once, he was late by two hours for the launch of an app, where a considerable number of fans/guests had turned up to get a glimpse of the superstar.
Obviously they were disappointed, considering that the event was planned in the same city. Later, Shahrukh Khan attributed the delay to his role of wedding planner as he was busy making sure all the arrangements were right.
But perhaps he needs to buckle a bit on the planning part and on time management too (wedding planners are good at that), else he may not have reached late for the event, and that too by two hours. Or is it another PR stunt to promote his new film?