Dubai wants to host 20 million visitors per year by 2020 (with a major focus on the Indian market), and to achieve that goal, Bollywood is one industry they want to leverage. And when you talk about Bollywood, who else than Shahrukh Khan.
That’s why Dubai Tourism has taken on-board SRK as their brand ambassador, and it seems to be the right decision as their tourism video (featuring Shahrukh Khan) has generated lot of buzz.
Shah Rukh Khan says #BeMyGuest on behalf of Dubai Tourism
Shah Rukh Khan is in Dubai to shoot the sequel to the award-winning #BeMyGuest film. The second part of the tourism promotional campaign film is being directed by Indian director Kabir Khan (worked with Salman Khan on several films).
About #BeMyGuest Tourism Film
#BeMyGuest is a film produced by Dubai Tourism to further enhance the emirate’s position as a ‘must-visit’ destination and to attract even more tourists from India, which is a key source market for Dubai’s tourism industry.
#BeMyGuest film has won several international awards including the Grand Prix at the International Tourism Film Festival, “Tourfilm Riga” held in Latvia and the Diamond Award at ITB Berlin’s “Golden City Gate” tourism awards.
Shahrukh Pays Surprise Visit to Tourists in Dubai
Shah Rukh Khan says #BeMyGuest on behalf of Dubai Tourism, pays surprise visit to tourists in Dubai.
“We are excited to invite Indians from all over the world to experience Shah Rukh Khan’s Dubai for themselves,” CEO, DCTCM
The new Tourism video #BeMyGuest by Dubai Corporation for Tourism and Commerce Marketing (DCTCM) has already attracted millions of viewers, and the best part is that SRK pays a surprise visit to the tourists in Dubai.
Enjoyed the cooking the flying the beach & just jogging…https://t.co/74dkPjLeGk
— Shah Rukh Khan (@iamsrk) December 10, 2016
Shahrukh Khan’s presence and sudden appearances in front of Indian tourists in Dubai brings an element of surprise and intrigue to the film. Its a well thought out concept.
Also Read: Shahrukh khan’s villa in Dubai.
And kudos to Dubai tourism for having a vision and working hard to achieve that (we wish even India had a vision like this for tourism).
Watch: Shah Rukh Khan’s personal invitation to Dubai #BeMyGuest