Bergün/Bravuogn, a beautiful mountainside village in Switzerland was in the news recently because it decided to ban photographs.
The idyllic Swiss town boasts of mountains, Alpine meadows, historic buildings and some seriously photogenic landscapes. But the authorities there decided to ban photography at key tourist sites, and imposed a $5.62 fine for tourists who circumvent it.
And here was the reason provided, as per a press release.
“It is scientifically proven that beautiful holiday photos on social media make the viewer unhappy because they cannot be there themselves. Instead of drowning in your sorrow, we cordially invite you to visit,” said the village tourist office.
However, after people started making fun of the decision and some even comparing it with North Korea, the town has decided to reverse the decision.
Until the friendly photography ban has officially been lifted, everyone with a camera will be given a friendly special permit, revealed the Mayor.
And even that friendly special permit won’t likely be needed for long: The Local reports the town’s assembly will vote to do away with the ban when it next meets.