Bollywood Presents

Exotic locations where popular Bollywood movies were shot

You are here: Home / Film & Media Business / Snapdeal Not to Renew Contract With Aamir Khan: Intolerance Row

Snapdeal Not to Renew Contract With Aamir Khan: Intolerance Row

by

Aamir Khan

E-commerce giant Snapdeal have decided not to renew its contract with PK star Aamir Khan, after Aamir Khan got entangled in the ‘intolerance’ controversy. For the same reason, Aamir Khan’s contract with Incredible India was also not renewed.

While there are many who feel that Snapdeal should have retained Aamir Khan as the brand ambassador, considering the fact that Aamir Khan was instrumental in increasing the brand awareness of Snapdeal and helping it bring on par with the likes of Amazon & Flipkart, business experts feel that this is the right business decision to make.

Replying to one of the tweets (which said that Snapdeal’s statment that it shouldn’t face consequences due the @aamir_khan’s statement is like BJP saying it shouldn’t be liable for Sadhvi Prachi’s statements), Sachin Bansal (co-founder os e-commerce platform Flipkart which then took over Snapdeal) said it was a flawed logic.

So is this the only reason (Aamir Khan getting entangled in the intolerance controversy) that Snapdeal decided not to renew the contract with the ‘3 Idiots’ star?

Here’s another perspective given by a business analyst.

The e-commerce market in India is seeing fierce competition between the top players, and Snapdeal has been feeling the heat of rising debt. Add to that, Aamir Khan is one of the highest paid celebrities (especially when it comes to endorsements). Because Aamir Khan endorses only 2-3 brands (similar to his strategy of doing films), Aamir charges a hefty amount for brand endorsements.

Aamir KhanReportedly, Aamir Khan was paid close to 15-20 crore rupees (around $3 million) by Snapdeal (Aamir Khan charges many times over Shah Rukh making him one of the most expensive ‘brands’).

Considering this aspect, it definitely does not make any business sense for a loss-making company to have an expensive brand ambassador, particularly when the ambassador is currently involved in a controversy and bringing in bad press for the parent company.

Here are a few examples where the brand ambassadors were dropped after they did or spoke something in public that hurt the brand.

  • Lance Armstrong (Cycling Champ) – After it emerged that he had been taking performance-enhancing drugs, Lance Armstrong lost lucrative sponsorship’s’ with Nike, Trek Bicycle Corp, and more.
  • Michael Phelps (winner of the most Olympic gold medals in history) – After a photo emerged of Michael smoking a bong at a party, he lost sponsorship with Kellogg.
  • Donald Trump (US President Candidate) – After his racist comments where he said that most Mexican immigrants were rapists and drug dealers, several leading firms in the US (NBC, Univision, and more) dropped him as their brand ambassador.

    Related Posts:

    • RELATED POSTS

    Swiss Tourists Like Hotel Rooms in India

    Although India may be finding it difficult to get to all that black money (of Indians) that is stashed in Swiss banks, good news for India is that money is flowing in through other means. Swiss tourists are turning out to be the biggest spenders in India. As per a recent report by Hotels.com, it […]

    Here’s Why Bollywood Music is Missing on the Indian Fashion Runways

    Leave aside the top beauty pageant or fashion shows, even if you have attended the fashion show at any college fest, you would notice that they rarely play Bollywood songs when the models are walking down the ramp. The bigger the fashion event, the lesser is the probability that Bollywood music will be played on […]

    The Secret to Success in Bollywood & Business, by Shah Rukh Khan

    Shah Rukh Khan (aka SRK aka Badshah aka King Khan) is not only the Badshah of Bollywood, his popularity continues to soar around the world with fan following from various countries. Not only is he spontaneous, he also has a great sense of humor; no wonder the audience love to listen to him, be it […]

    Priyanka Chopra’s new home in NewYork has a stunning view of Manhattan

    Priyanka Chopra recently posted pictures of her NYC house on Instagram, which has a stunning view of Manhattan. Here are the pictures from her new home, seems to be a wonderful pad to retire post shoots and regale her friends and family on off duty days. In the picture, you can see Priyanka resting her […]

    Sushant Singh’s bucket list of 50 dreams, penned a year before his death

    A year back in 2019, Sushant Singh Rajput had made a list of 50 things that he wanted to do before his death. Sushant was full of ambitions, dreams, and adventure (that further adds to the mystery around his suicide). Who would have imagined even in their wildest dreams back then that Sushant was not […]

    After ‘oldie’ comments, Kareena Kapoor shares pics of difficult yoga poses

    Watch Kareena Kapoor doing the most difficult Yoga Poses; she was recently slammed for looking old in one of her selfies that she had shared. Kareena Kapoor takes her fitness very seriously; the manner in which she got rid of her post-pregnancy weight is a testimony to that. Recently, a fan page of Kareena Kapoor […]

    Bollywood in Egypt, Land of the Gods and Pyramids

    Though the pyramids, ancient temples and culture of Egypt may be its main attractions, the country has a lot more to offer. Cairo and Alexandria, Egypt’s largest cities, offer all sorts of modern accommodations and amenities, in addition to sightseeing, for today’s sophisticated travelers. You’ll find several Americans, Europeans and wealthy Arabs on the Red […]

    Aditya Pancholi to take legal action against ‘mad’ Kangana

    Kangana Ranaut’s explosive interview on ‘Aap ki Adalat’ is making headlines. While her remarks on Hrithik Roshan drew a ton of attention (like always), this time she also spoke about Aditya Pancholi and narrated some of her horrific experiences at the hands of actor Aditya Pancholi. An enraged Aditya Pancholi says Kangana has gone mad, […]

    Wills Lifestyle India Fashion Week (WIFW): Top Moments

    Here are top moments from the Wills Lifestyle India Fashion Week (WIFW), a bi-annual fashion week that is organised and promoted by the Fashion Design Council of India (FDCI) and sponsored by Wills Lifestyle. Its usually held in the national capital, New Delhi! Several famous Indian and International designers display their latest collection in this […]

    Celebrities who invest in artwork and paintings and make tidy profit too

    Celebrities who invest in artwork and paintings and make tidy profit too. Oprah Winfrey makes a cool $60M from just one painting Reportedly Oprah Winfrey sold a portrait by Gustav Klimt for $150M. So you thought, one has to dabble in real estate, stock-market, or some kind of business to make huge money? Well, here’s […]