Bollywood Catching Up On Technology with Hollywood
Observe some of the movies lately and you will observe technology playing a major part in Indian cinemas. IT is indeed playing a significant role in Bollywood films.
In one of the recent movies, Rishi Kapoor plays God, working in a virtual heaven, looking at people on earth through his magic ball. Then there’s Rani Mukherjee skating on the water in a swimming pool.
Earlier, in Jodhaa Akbar you had a massive battle front with thousands of soldiers, elephants, horses all in one scene. To do that with real people and animals would mean an enormous impact on the budget.
Do you remember the cute baby Hanuman which endeared to millions of people in India with his expressions, pranks and antics?
In fact, for some IT companies, media and entertainment is emerging as a vibrant and significant business. Sivaji: The Boss reached out to the large south Indian audience, while its English version reached the international audience.
For Kamal Hassan movie Dashaavtaram, Satyam worked with the director to make the scenes more effective and real. In a scene with a 12th Century setting, Kamal Hassan was pinned down to an idol and then submerged into the river using two boats.
That scene was created technologically and combined it with Kamal Hassan’s live acting. This needs lot of accurate with the effects as audiences should not be able to differentiate what is real and what is a special effect.
Indian movies now routinely compete with Hollywood movies making use of technology, special & visual effects and animation. And as they do this, technology companies are now finding their hands full of work in the film industry.
Not only do they provide state-of-the-art back-end support and management, they are also now increasingly providing animation skills, scene creation on the computer and even helping the director take better technologically enhanced shots.
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