A few Bollywood films may have flopped in the last few months, but the film industry is not worried at all, because despite the flops, Bollywood has earned a staggering 1000 Crore Rs. in just 3 Months (July to Sept 2015).
Films like ‘Katti Batti’ (despite having Kangana Ranaut) may not have set the cash registers on fire, but films like Bajrangi Bhaijaan, Baahubali and Drishyam have made up for the other flops (these have earned the most money in these 3 months).
Besides, even though you may feel that a film has flopped, it actually ends up putting money in the pockets of the distributors. For example, Hero was sold to a distribution company for a nominal amount, which means, the Rs. 30 crore that it has earned till now is actually an additional income from the film. Surprisingly, Hero has been going steady at the box office.
As always, the genre of comedy kept the cash counters ringing. While, the critics had panned Anees Bazmee’s ‘Welcome Back’, the movie has collected close to Rs.100 crores already, which indicates that the audience doesn’t care much about reviews and what the critics have to say.
Even comedian Kapil Sharma’s debut film ‘Kis Kisko Pyaar Karu’, directed by Abbas-Mustan, is having a dream run at the ticket windows.
Another observation is that smaller films are no longer afraid of clashing with the bigger films at the box-office. For instance, Zeishan Qadri’s ‘Meeruthiya Gangsters’ released alongside Nikhil Advani’s ‘Katti Batti’ but still managed to recover it’s making cost. National Award-winner Nila Madhab Panda’s ‘Kaun Kitne Paani Mein’ got noticed despite clashing with Saif Ali Khan’s ‘Phantom’.
It seems to be a great time for filmmakers to explore subjects in different genres (and even languages) since along with Bollywood films, regional films are also being screened and receiving a great response.
