• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • HOME
  • REVIEWS
    • TRAILERS
  • BUSINESS
  • CELEBRITIES
  • HOLLYWOOD
  • REGIONAL
  • TV
  • MUSIC
  • TOP LISTS

Bollywood Presents

Exotic locations where popular Bollywood movies were shot

You are here: Home / Film & Media Business / Bollywood films getting shorter for impatient audiences

Bollywood films getting shorter for impatient audiences

September 6, 2017 by BollywoodPresents Team

Movie Reviews

Mainstream Bollywood films are having shorter run times than ever before, sometimes even testing the two-hour mark. Bollywood observers explain the trend.

A decade back, it was common for almost Bollywood movie to have 5-6 songs at least, and all movies would go on for at least 3 hours. However, times have changed.

For a long time, audiences have been complaining about the ‘drag’ factor in Bollywood movies, where the filmmakers would intentionally drag the movies for close to three hours, thinking that ‘lengthier’ means value for money for the audience.

Almost every other movie review talks about the ‘length’ factor; you will hear critics saying that the first half is exciting, gripping but the second half is too slow, the movie would have been crisper had it been shorter.

Even from the audience’s perspective, the moment someone says it’s a three-hour film, you tart thinking that its going to take almost half your day, which puts off a lot of people, who would otherwise be keen to watch a film.

I guess, the makers are finally realizing this; Bollywood movies are getting shorter, although its more confined to the ‘hatke’ genre (where you wouldn’t see any of the superstars). In recent times, Bollywood films like Shubh Mangal Saavdhan, Bareilly Ki Barfi and Babumoshai Bandookbaaz have shorter run times than ever before, sometimes even below the two-hour mark.

“People are impatient today, they today don’t have the time to sit through a three-hour film. We want everything instant, travelling to eating to entertainment,” says Trade expert Atul Mohan.

Another advantage of shorter run times is that multiplexes can show more film ‘shows’ in a day. “Multiplexes contribute the most to a film’s business. More the shows, more the revenue. In the advertising world, the fewer seconds [in ads], the more the airtime slots. It’s the same case with films today.”

For some time now, Bollywood has been trying to make its films crisper, just like Hollywood films. Filmmakers now go for shorter length as it tests the patience of audience, when stretched beyond a certain point; however they still want to cater a wide variety of audience, some of whom may prefer longer movies, so not everybody is blindly following this trend.

However, more than the audience being impatient, its about the content of the movie. Would you really want a Baahubali to get over in 2 hours. Would you really want a Christopher Nolan movie too get under 2 hours?

“I don’t think it has to do with the patience of the audience. It’s only to do with the fact that this story was supposed to get over in this length. It’s not as if you made a 150-minute film and, if people didn’t like it, you’d shorten it to 100 minutes and the audience would fall in love with it! From a maker’s [point of view], it has nothing to do with the revenues,” says Aanand L. Rai, producer of Shubh Mangal Saavdhan.

And we totally agree that it should be this way – the story should decide the run time.

Related Posts:

  • Irrfan Khan, India's most respected actor, dies at 53
  • Content vs Superstars: Audience prefer original &…
  • Representation of women in Bollywood Films
  • Chhichhore: Fun film with a message

Filed Under: Film & Media Business

RELATED POSTS

photography schools

Top Photography Schools / Courses

There’s lot of opportunity in photography, and you could also work as a fashion photography if glitz an glamour is what attracts you. Here are take a look at the top Photography Schools / Courses. Most of these are located in Mumbai, but there are some good ones that are located in other metro cities […]

Aamir Khan

Salman Khan to play Lord Krishna in Aamir Khan’s Mahabharat?

Several big studios in India are considering making a film on Mahabharata, including our own Bollywood filmmakers. There’s buzz that Aamir Khan is planning a Rs 1000-crore epic film on the ancient epic. Aamir Khan is currently filming Thugs Of Hindostan and hasn’t signed any another project, perhaps to concentrate on the Mahabharata. However, Aamir […]

Nora Fatehi

Nora Fatehi (Moroccan-Canadian) in ‘Dilbar’ remake

Nora Fatehi will be seen dancing in the recreated version of ‘Dilbar Dilbar’ (Sushmita Sen’s hit song) in John Abraham’s film Satyameva Jayate that releases this Independence Day. Here’s the DILBAR song (remake) from Satyameva Jayate “Dilbar Dilbar Song” from Sirf Tum (Sushmita Sen, Sanjay Kapoor) Nora Fatehi all set to make her mark in […]

Bollywood Films Shot in in Thailand (Land of Smiles)

Bollywood in Thailand

celebrity endorsements

It’s 2020 and Bollywood is still obsessed with fair skin

Makers of the upcoming movie ‘Khaali Peeli’, starring Ananya Panday and Ishaan Khatter, are facing criticism on social media for their dance number (“tujhe dekh ke goriya, Beyonce sharma jayegi”) (by looking at you, oh fair lady, Beyonce will get embarrassed), which depcits Bollywood’s continued obsession with fair skin. https://twitter.com/kiaraastan/status/1302873777999503361 Abhay Deol calls fairness cream […]

vaani kapoor plastic surgery

Bollywood actresses who have done plastic surgery

Vaani Kapoor’s plastic surgery for Befikre, was it the pressure for survival? Vaani Kapoor undergoes plastic surgery for Befikre, but her fans are disappointed, who liked her earlier avatar. A friend of mine, after seeing the trailer of YRF’s Befikre starring Ranveer Singh and Vaani Kapoor, for the first time thought that the movie had […]

thugs of hindostan

Thugs of Hindostan: Bloated & formulaic

Thugs of Hindostan, Bollywood’s ‘Pirates of the Caribbean’ sinks after critics pan the movie and the subsequent poor word of mouth. The film is based on pirates who revolt against the British (reminds you of the Pirates of the Caribbean series though). The movie has good action scenes and Amitabh Bachchan almost steals the limelight […]

bollywood hit in hollywood

Bollywood is the Buzzword in Hollywood, Most Foreign Stars Keen to Work in India

Bollywood’s reach is spreading across the globe, no wonder it has become a buzzword in Hollywood, with most Hollywood stars now willing to be part of a a Hindi Film. Checkout these Hollywood actors who’ve worked (or will be working) in Bollywood. Hollywood Actor Nathan Jones (Seen in Mad Max:Fury Road) Makes Bollywood Debut Australian […]

Best zoo's in the world

Top most popular zoos in India for watching wild animals

In foreign countries, zoos are top attractions, which draws visitors from around the world, including India. But if you don’t want to spend so much (travelling abroad to watch animals), you can checkout these top zoos in India. There are some good zoos in India as well, that have plenty of wild animals that will […]

deepika padukone

Deepika Padukone: Net worth and luxury splurges

Deepika Padukone is one of the leading actors in Bollywood and commands a higher remuneration than some of her male counterparts. Not only does she ensure that she’s paid what she’s worth, but she also loves to splurge money, going by her collection of luxury cars, luxury handbags and her US$2 million home in Prabhadevi, […]

Primary Sidebar

LOOKING FOR SOMETHING?

RECENT POSTS

movie trailers

Top Forthcoming Bollywood Movies (& Trailers): Upcoming Entertainers for 2021

Want to know when the next entertainer of your favorite star is going to be released? Want to plan … [Read More...] about Top Forthcoming Bollywood Movies (& Trailers): Upcoming Entertainers for 2021

National Museum of Indian Cinema (NMIC)

Social Impact of Bollywood on Indian culture

Movies are one of the most influential tools of communication and society does learn a few things or … [Read More...] about Social Impact of Bollywood on Indian culture

bollywood rapes

Representation of women in Bollywood Films

Women in Bollywood films have been subject to stereotypes and objectification, and appeared in … [Read More...] about Representation of women in Bollywood Films

Music Scene in Saudi Arabia

How's the music Scene in Saudi Arabia. Is it really frowned upon? Read more here. Young musicians in … [Read More...] about Music Scene in Saudi Arabia

Shabana Azmi

Shabana Azmi: One of the finest actors of Indian cinema

Shabana Azmi, an alumnus of the Film and Television Institute of India (FTII) of Pune, made her film … [Read More...] about Shabana Azmi: One of the finest actors of Indian cinema

war movie

Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

Hrithik Roshan is a superstar in Bollywood and is among the highest paid actors in the film … [Read More...] about Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

sooryavanshi movie

Bollywood facing losses of 5000+ crore due to pandemic lockdown

Almost everybody associated with the film industry is despondent about the future. With COVID-19 … [Read More...] about Bollywood facing losses of 5000+ crore due to pandemic lockdown

Money Scandals

Indian film celebrities caught in Tax Controversies

In Bollywood and other film industries in India, there's a saying that "there's no business like the … [Read More...] about Indian film celebrities caught in Tax Controversies

celebrity endorsements

It’s 2020 and Bollywood is still obsessed with fair skin

Makers of the upcoming movie 'Khaali Peeli', starring Ananya Panday and Ishaan Khatter, are facing … [Read More...] about It’s 2020 and Bollywood is still obsessed with fair skin

Kangana Ranaut's pali hill office

BMC demolish illegal constructions by Bollywood actors & filmmakers

BMC begins the demolition of illegal alterations to Kangana Ranaut's office in Bandra. The … [Read More...] about BMC demolish illegal constructions by Bollywood actors & filmmakers

Amazon Fashion

Useful Read

  • Who coined the term ‘Bollywood’?
  • Dadasaheb Phalke (Father of Indian Cinema)
  • Evolution of Hindi Films
  • Social Impact of Bollywood on Indian culture

Footer

Upcoming Bollywood Movies

  • Love Aaj Kal Movie
  • Hum Bhi Akele Tum Bhi Akele Movie
  • Hawayein Movie
  • Shubh Mangal Zyada Saavdhan Movie
  • The Hundred Bucks Movie
  • BHOOT: Part One – The Haunted Ship Movie
  • Haunted Hills Movie
  • 'O' Pushpa I Hate Tears Movie
  • Guns Of Banaras Movie
  • Thappad Movie

Bollywood Movie Reviews

  • Malang Review
  • Jawaani Jaaneman Review
  • Panga Review
  • Street Dancer 3D Review
  • Tanhaji – The Unsung Warrior Review
  • Chhapaak Review
  • Good Newwz Review

Top Celebs

  • Ajay Devgn
  • Kajol
  • Saif Ali Khan
  • Shraddha Kapoor
  • Varun Dhawan
  • Deepika Padukone
  • Kangana Ranaut
  • Tabu
  • Aditya Roy Kapur
  • Disha Patani
  • Rajinikanth

About Us

  • About Us
  • Contact Us
  • Write for Us
  • Privacy Policy
  • Disclosure
  • Sitemap
  • Newsletter

Copyright © 2022 · News Pro on Genesis Framework · WordPress · Log in