Its a known fact that Bollywood celebrities make a lot of money through endorsements, with several celebrities endorsing cars as well.
In recent times, there have been several instances where the celebrities were dragged into controversies because the product that they endorsed didn’t meet the requisite quality standards.
It seems those who endorse cars could now be in the dock, as several cars in India failed to pass the safety test.
UK-based vehicle testing agency Global NCAP today awarded zero star rating for the Renault Kwid, Maruti Suzuki Celerio, Maruti Suzuki Eeco, Mahindra Scorpio and Hyundai Eon following a crash test it conducted. Global NCAP strongly believes that no manufacturer anywhere in the world should be developing new models that are so clearly sub-standard. Read more here…
India is a big market for the top car brands, thanks to the huge population and a growing economy. But then Indians love to get the best bang for their bucks. However, that should definitely not be an excuse for the car manufacturers to launch sub-standard cars in India. We hope the relevant authorities will look in to the matter and seek appropriate action.
However, doesn’t it bring us back to the question whether Celebrities should be held responsible for the products they endorse (remember the Maggi controversy)?