Was ‘Chhapaak’ only about makeup for Deepika?

Deepika Padukone has drawn criticism on social media for asking TikTok influencer to recreate Chhapaak ‘look’.

With Chhapaak’s box office earnings almost coming to a halt, Deepika Padukone (being the producer) is trying a few more promotional activities that could possibly boost the earnings of the movie. However, one such promotional activity seems to have backfired.

Deepika recently challenged several Tiktok influencers to recreate looks from her recent films. However, a section of the social media are unhappy that she also included the film Chhapaak in her promotional stunt and felt it was insensitive of the producer to recreate acid attack survivor Malti’s look.

In the TikTok video, Deepika challenges an influencer to recreate her acid attack survivor “look” from her latest film Chhapaak.

Many felt that for Deepika the movie Chhapaak was just about ‘looks’ and she had no connection with the entire trauma behind it.

“She proved that it was merely makeup for her and she clearly doesn’t understand the depth of what survivors go through,” wrote a Twitter user.

“This is really disrespectful to acid attack victims, @deepikapadukone. How disgustingly low are you going to stoop to promote yourself?”

Another Twitter user said that the film was not about her make-up but about a “woman scarred for life” so the promo isn’t cool or cute but insensitive and ghastly.

A few were however supportive of Deepika as they felt Deepika was trying to make acid attack survivors a part of the society. “Deepika helping to normalise acid scars with Malti’s look being recreated. Social inclusion for acid attack survivors is important and the TikTok videos are a great way,” one user wrote.

Chhapaak, directed by Meghna Gulzar and produced by Deepika Padukone, tells the story of Laxmi Agarwal, an acid attack survivor and her fight for justice. The film clashed with Ajay Devgn’s ‘Tanhaji: The Unsung Warrior’ at the box office, which set the box office on fire.