Is 100 Crores of Business in Bollywood a Lot?

Bollywood is proving to be an industry now as there is content and talent not only for star cast, but for all the departments. The data based planning and execution is working well.

There used to be amateur producers working on gut feeling while today is most on data based planning and execution.

The literate population is making this as an industry with transparency in inputs and output. The curb on the piracy is also making better revenue and this will further go up with more efforts to keep piracy bat bay.

But then Indian movies still have a long way to go compared to Hollywood movies despite having a very large domestic captive audience. Rs 100 Cr is just a tad above $20 Million so while the growth is impressive, it is still a storm in a tea cup.

Does 100 crores mean much if, as underlined the other factors emphasized in most report?

If those factors are compounded with the real prices, say for example a movie which made 10 CRORES in 1990 and the hundred CRORES are converted in 1990 prices, that is not a big deal. Put in a very simplistic way, if the prices of tickets have multiplied by more than 10-FOLD in 2012 compared to 1990.

Another factor to consider is the number of tickets sold, whether it has increased and decreased, although I cannot say much on this as I have no hard figure, one can reasonably guess that this may have declined. Most of the movies are now watched at home or other electronic gadgets.

Anyway 100 cores is in no way a greater deal compared to the 8-10 cores of the past decades and yester year movie makers and on top of, as somebody has said above, about the favorable demographic factor of India.

Consider the cost of making the movie also, coupled with what is an acceptable “wide scale release”. 2500 prints in India is a wide scale release whereas in Hollywood it expands if just released in 2500 prints. Add to that the C grade movies of Hollywood have a budget of about 5-8 million (same as Superstar movies of India), the 20million dollar mark is indeed impressive.(not to mention that US ticket rates are USD 8 upwards)

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