• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • HOME
  • REVIEWS
    • TRAILERS
  • BUSINESS
  • CELEBRITIES
  • HOLLYWOOD
  • REGIONAL
  • TV
  • MUSIC
  • TOP LISTS

Bollywood Presents

Exotic locations where popular Bollywood movies were shot

You are here: Home / Fashion / Luxury fashion designers find it challenging to adapt to the Digital Era

Luxury fashion designers find it challenging to adapt to the Digital Era

January 19, 2017 by BollywoodPresents Team

luxury air travel

Luxury fashion designers are struggling to combine the best of yesterday with the new digital era, that is driving consumers today.

At a time, when most other sectors are showing good growth, aided by digital technologies, the same has not been witnessed in the luxury fashion industry, where growth has actually slowed down.

And the overall mood is sombre too. Most fashion executives, investors and industry observers believe that conditions for the fashion industry have become worse. While many knew that the year was bad, nobody knew its was so bad.

“The key message is that 2016 was a really bad year for the industry, probably the worst one since the financial crisis,” Achim Berg, a lead author of the McKinsey report and leader of the firm’s apparel, fashion and luxury practice.

“Luxury brands have come around to [digital] over the past few years. It’s no longer a question of should they, but how should they.”

The efforts of a few luxury fashion brands, who have adopted newer technologies in an effort to connect with an increasingly digital consumer, has also not yield the desired results. And the reason for that is probably best explained suggested by Pauline Brown.

Pauline Brown, senior lecturer at Harvard Business School, where she teaches a course titled “The Business of Aesthetics” says when you talk about luxury goods, you talk about heritage, about a traditional way of storytelling, and all of that is directly opposed to innovation, technology, efficiency.”

So while the recent digital marketing practices may have benefited other sectors, where the products are low priced, and the consumers don’t take a long time to decide, it doesn’t seem to be working yet for luxury products.

“Luxury is a particular industry – you need to have immediacy, you need to have an impulse.”

This is the reason that the “see now, buy now,” concept is gathering so much attention.

Here, a designer’s collection is presented on a fashion-show runway (to the usual audience – press and retailers), but also streamed live on the internet and social media.

The clothing on display is made available for sale the moment the show goes live (earlier, the designer would get roughly six months to hone his or her collection before it hit stores). More brands (Burberry, Tommy Hilfiger, Tom Ford and Ralph Lauren) are now recognizing the need to have their wares available immediately – for purchase online and, in some cases, in stores as well.

Here are more examples where fashion brands are taking the help of technology.

  • Amazon, the online retailer giant, has already started making a move into the fashion industry. Few top brands now sell directly on the Amazon website.
  • High-end fashion brands, who do not have much experience in creating lightning-speed supply chains, have started outsourcing these to Companies that offer software and logistics services, quick customer support, and more technologically savvy features.
  • Some fashion retailers are also selling virtual-reality headsets so that consumers can have a 360-degree view of their show.

Experts however are worried that digital technologies could dilute the luxury experience. Online medium is highly transactional, and luxury is still highly qualitative and experiential.

.

So at least for the time being, the two, luxury and digital medium, are struggling to go together!

Filed Under: Fashion

RELATED POSTS

2.0 poster

Rajinikanth’s 2.0 crosses Rs 500 crore at the worldwide box office

Rajinikanth & Akshay Kumar starrer 2.0 has grossed over Rs 500 crore club at the worldwide box office, and its still going strong. Despite getting mixed reviews, India’s most expensive movie is doing well, thanks to its excellent VFX that makes it a visual spectacle. 2.0 is also expected to get past the lifetime worldwide […]

Chinese actress zhu zhu

Why is Tubelight star Zhu Zhu ignoring Salman Khan’s film

It made headlines when the Chinese actress Zhu Zhu chose to work with Salman Khan in Tubelight. However, the actress surprised everyone by choosing not to promote her Indian film. So what exactly is the problem? Is it because the movie has not done well at the box-office? Bollywood insiders say that Zhu Zhu is […]

Sushant singh was passionate about space

Sushant Singh had a passion for star gazing and astronomy

An avid star-gazer, Sushant moved to a duplex bungalow in Bandra to get an unrestricted view of the sky. As per an official who is closely involved in the investigation related to the actor’s suicide, it seems his financial condition is not the reason for his suicide. Sushant Singh Rajput had moved to a seaside […]

rohit shetty director

Ace director Rohit Shetty reveals his big plans for the future

His debut film ‘Zameen’ as a director (starring Ajay Devgan of course) may have been disaster but that definitely didn’t stop Rohit Shetty from dreaming big. Today he’s considered one of the top directors in Bollywood, has given several back to back hits, is friends with the likes of Ajay Devgn & Shahrukh Khan, and […]

saeed jaffrey and sean connery

Bollywood vs Hollywood: Indian Celebrities Share Their Thoughts

There are several big stars from Bollywood who’ve had the opportunity to work in Hollywood films in recent years. Irrfan Khan probably is the only star who started getting more Bollywood films after his success in Hollywood. For most other stars, its been the other way round. Amitabh Bachchan, perhaps the biggest star that Bollywood […]

Aamir Khan

Salman Khan to play Lord Krishna in Aamir Khan’s Mahabharat?

Several big studios in India are considering making a film on Mahabharata, including our own Bollywood filmmakers. There’s buzz that Aamir Khan is planning a Rs 1000-crore epic film on the ancient epic. Aamir Khan is currently filming Thugs Of Hindostan and hasn’t signed any another project, perhaps to concentrate on the Mahabharata. However, Aamir […]

Movie Reviews

Raman Raghav 2.0

Raman Raghav 2.0 is a 2016 Indian neo-noir psychological thriller film directed by Anurag Kashyap, based on the life of serial killer ‘Raman Raghav’. Nawazuddin Siddiqui played the dreaded serial killer ‘Pyscho Raman Raghav’. The movie is based on the true story of Raman Raghav who would mercilessly butcher men & women sleeping on the […]

naseeruddin shah

Salim-Javed criticise Naseeruddin Shah for calling Rajesh Khanna a mediocre actor

Naseeruddin Shah’s comments about the first superstar of Bollywood ‘Rajesh Khanna’ displeases many. The latest Bollywood celebrity to criticise Naseeruddin Shah is Lyricist-scriptwriter Javed Akhtar. “It’s simple – Naseeruddin Shah does not like successful people. I have never heard him praise any successful person. He criticises Dilip Kumar; he criticises Amitabh Bachchan,” said Akhtar. Earlier, […]

Top Monsoon Destinations in India

India’s most beautiful places come alive during the monsoons. It also evokes a sense of respite and relief (from the summer heat) and the very first drop of rain makes you want to go outdoors. Here’s a list of the perfect getaways that are the best to savour the magic of monsoons in India. These […]

travel tourism industry

New year party turns tragic, Bollywood film producer & fashion designer shot dead in Istanbul nightclub attack

Bollywood film producer & fashion designer were killed in attack on Istanbul nightclub. The revelers were there to celebrate New Year. CEO of Rizvi builders ‘Abis Rizvi’ (son of Akhtar Hassan Rizvi, a former Rajya Sabha member and NCP leader) had produced several Bollywood films, including ‘Roar: Tigers of the Sunderbans’. “I spoke to him […]

Primary Sidebar

LOOKING FOR SOMETHING?

RECENT POSTS

Bobby Deol

Bobby Deol completes 25 yrs in Bollywood

Son of Bollywood veteran Dharmendra and brother to Sunny Deol, Bobby Deol recently completed 25 … [Read More...] about Bobby Deol completes 25 yrs in Bollywood

Shabana Azmi

Shabana Azmi: One of the finest actors of Indian cinema

Shabana Azmi, an alumnus of the Film and Television Institute of India (FTII) of Pune, made her film … [Read More...] about Shabana Azmi: One of the finest actors of Indian cinema

war movie

Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

Hrithik Roshan is a superstar in Bollywood and is among the highest paid actors in the film … [Read More...] about Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

sooryavanshi movie

Bollywood facing losses of 5000+ crore due to pandemic lockdown

Almost everybody associated with the film industry is despondent about the future. With COVID-19 … [Read More...] about Bollywood facing losses of 5000+ crore due to pandemic lockdown

Money Scandals

Indian film celebrities caught in Tax Controversies

In Bollywood and other film industries in India, there's a saying that "there's no business like the … [Read More...] about Indian film celebrities caught in Tax Controversies

celebrity endorsements

It’s 2020 and Bollywood is still obsessed with fair skin

Makers of the upcoming movie 'Khaali Peeli', starring Ananya Panday and Ishaan Khatter, are facing … [Read More...] about It’s 2020 and Bollywood is still obsessed with fair skin

Kangana Ranaut's pali hill office

BMC demolish illegal constructions by Bollywood actors & filmmakers

BMC begins the demolition of illegal alterations to Kangana Ranaut's office in Bandra. The … [Read More...] about BMC demolish illegal constructions by Bollywood actors & filmmakers

deepika padukone

Deepika Padukone: Net worth and luxury splurges

Deepika Padukone is one of the leading actors in Bollywood and commands a higher remuneration than … [Read More...] about Deepika Padukone: Net worth and luxury splurges

Hrithik Roshan

Rakesh Roshan completes 50 years in Bollywood, talks about Bollywood

Veteran actor and filmmaker Rakesh Roshan has completed five decades in the film industry. However, … [Read More...] about Rakesh Roshan completes 50 years in Bollywood, talks about Bollywood

Sushant Singh Rajput

Showik Chakraborty, Samuel Miranda admit to Drugs Procurement, arrested by NCB

Narcotics Control Bureau (NCB) has arrested Showik Chakraborty and Samuel Miranda in connection with … [Read More...] about Showik Chakraborty, Samuel Miranda admit to Drugs Procurement, arrested by NCB

Amazon Fashion

Footer

Upcoming Bollywood Movies

  • Love Aaj Kal Movie
  • Hum Bhi Akele Tum Bhi Akele Movie
  • Hawayein Movie
  • Shubh Mangal Zyada Saavdhan Movie
  • The Hundred Bucks Movie
  • BHOOT: Part One – The Haunted Ship Movie
  • Haunted Hills Movie
  • 'O' Pushpa I Hate Tears Movie
  • Guns Of Banaras Movie
  • Thappad Movie

Bollywood Movie Reviews

  • Malang Review
  • Jawaani Jaaneman Review
  • Panga Review
  • Street Dancer 3D Review
  • Tanhaji – The Unsung Warrior Review
  • Chhapaak Review
  • Good Newwz Review

Top Celebs

  • Ajay Devgn
  • Kajol
  • Saif Ali Khan
  • Shraddha Kapoor
  • Varun Dhawan
  • Deepika Padukone
  • Kangana Ranaut
  • Tabu
  • Aditya Roy Kapur
  • Disha Patani
  • Rajinikanth

About Us

  • About Us
  • Contact Us
  • Write for Us
  • Privacy Policy
  • Disclosure
  • Sitemap
  • Newsletter

Copyright © 2021 · News Pro on Genesis Framework · WordPress · Log in