Madhya Pradesh (MP) Tourism videos: checkout some creative ads promoting MP tourism. And there are no celebrities in these ads, just plain creativity that engages you and drives away the point.
The best part about Madhya Pradesh Tourism campaigns is that they all look like a piece of art.
Ogilvy & Mather, MP Tourism’s agency that conceptualizes the various ads, have shown the India state from a child’s perspective this time. Created as part of the ‘Dil Hua Bache Sa’ series, the ad’s theme is based on the famous water festival Jal Mahotsav of Hanuwantiya, Madhya Pradesh.
The campaign uses watercolour paintings created by children to capture the fun and excitement. In order to depict the exuberance and energy of Jal Mahotsava, they made the various characters in the paintings move, which turned out to be a Herculean task.
The stop motion film (based on Kessler Rig stop motion technique) took about three months to complete, was shot with over 700 watercolour paintings, where the key frames were painted by children, and the style was carried forward by more than 30 professional artists. Even the words in the song are kept childish and only the sound of water drops and Ghatam (a clay tumbler) are used to create the music.
As you can see, Madhya Pradesh (MP) Tourism doesn’t bank only on the presence of Bollywood stars to promote its various tourist attractions, they also create some truly creative ads which effectively showcases the top tourist attractions.
“It is always a delight to work on a brief from Madhya Pradesh Tourism. We hope the campaign excites people enough to plan their next trip to MP,” Ajay Menon, Executive Vice President, Ogilvy India.
Here’s another creative ad that promotes MP tourism, you can see MP’s tourist attractions come to life through the colours of Holi. While the beginning of the commercial may seem like any holi-based ad, a closer look will reveal that in the splash of water and colours, the makers have creatively embedded the various attractions of Madhya Pradesh.