New Investors Creating a New Script for Bollywood
India’s US$2 billion plus “Bollywood” film industry, as the Hindi movie-making business is called, is finding that its script is being rewritten as the world around it changes.
A more professional, time-sensitive business rigor, driven by foreign and domestic institutional money, has replaced informal, bootstrap funding ways and drawn-out production processes.
Foreign consumers are increasingly patronizing its offerings, adding to the industry’s already massive domestic audience. The new environment is calling for more refined business models that focus on untapped revenue streams, global and digitized distribution networks, improved filmmaking technology and ways to counter piracy.
This changing business landscape was the focus of a panel discussion titled, “Bollywood’s Silver Screen: Pursuit of the Golden Globe,” at the recent Wharton India Economic Forum held in Philadelphia. The panelists were film actors Abhishek Bachchan and Abhay Deol, director and producer Rohan Sippy, and film critic Rajeev Masand of CNN-IBN, who moderated the discussion.