Production Houses Partnering With Tech Companies to Deliver the Goods
Bollywood is already the largest producer of films in the world and with technology playing a vital role in providing special effects, tech companies are looking forward to laping up more and more opportunities.
Skim through TV channels and you’re unlikely to miss the sky rails and ultra-high rises of an almost Star Wars-ish Mumbai in the trailers of Love Story 2050. And if you’re thinking those were cool special effects, the credit goes to tech companies who are providing their technological expertise.
Tech companies now provide network computing infrastructure for movies, which includes storage facilities as well.
In-film brand placements, considered the bastion of FMCG and fashion brands, are now seeing IT companies trickle in. The massive reach of Indian films in India and abroad helps leverage the popularity of Indian movies and reach out to customers and developers (both existing and prospective). The challenge is to fit into the movie seamlessly and in a nonintrusive way. These definitely help facilitate brand recall and create salience for the brand in the minds of the audience.
A smart way for IT companies to do that is to provide services to the film. For this the company needs to understand the demands of the film industry. Currently production houses are doing a great job for animation, special effects and post production. But for films that require a lot of animation and special effects, it is a good idea for IT companies to tie-up. Another way to go about it is to partner on a funding basis with the film production house.
So one can only see more and more work coming the way of Tech Companies.