Seoul fashion week (SFW) is a global fashion business event, sponsored by the city officials. Its held twice a year in March and October.
Seoul, the capital of South Korea, loves trends. The city’s street style scene is an A-Z of contemporary fads, with Yeezys, Vetements and Supreme ruling the roost as Korea’s most coveted labels.
There are few cities in the world that take dressing for the camera as seriously, or seem to have as much fun. And that goes not just for the designer-clad grown-ups, but for their super-hip kids, too.
Just across the street from Zaha Hadid’s futuristic Dongdaemun building in Seoul (Seoul Fashion Week Spring 2017 was held here) — one can walk into any number of the surrounding malls, markets, and shops to find fake furry Gucci slides, knockoff Vetements hoodies, and imitation Off-White striped shirts.
And these fakes don’t look like fake at all.
Even international editors, who’ve been flocking in higher numbers to the South Korean capital each season since the founding of the Seoul fashion week, find it difficult to distinguish the difference between authentic luxury items and these meticulously-crafted fakes.
And in Seoul, not only does knockoff culture pervade the streets and back rooms of malls — references to hot brands like Gucci, Valentino, Prada, Balenciaga, Jacquemus, Off-White, Hood by Air, and Vetements made their way onto the runways as well.
— Vogue Magazine (@voguemagazine) April 1, 2017
Ruffled off-the-shoulder tops, XL hoodies and button-downs, corsets, patched denim and all the season’s biggest trends were immediately reinterpreted and reproduced at a stunning speed. Vetements also opened the week with an exclusive pop-up collection called “Official Fake,” which was a tongue-and-cheek counter to the rampant reproduction of their items in South Korea.