• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • HOME
  • REVIEWS
    • TRAILERS
  • BUSINESS
  • CELEBRITIES
  • HOLLYWOOD
  • REGIONAL
  • TV
  • MUSIC
  • TOP LISTS

Bollywood Presents

Exotic locations where popular Bollywood movies were shot

You are here: Home / Celebrities / Shah Rukh Khan is new face of Bengal Tourism, hard sells hotspots

Shah Rukh Khan is new face of Bengal Tourism, hard sells hotspots

January 26, 2017 by BollywoodPresents Team

Bollywood superstar Shah Rukh Khan’s proximity to Bengal (and its political circles) is well known; the Baadshah is the owner of the IPL cricket team ‘Kolkata Knight Riders’ and SRK gets invited as the chief guest for several events in Kolkata.

And now, Shahrukh Khan will also feature in television campaigns to promote tourism in West Bengal.

Here’s a new digital tourism film, starring Shah Rukh Khan, that traces the journey of a young foreign woman in India, who comes to attend a wedding and decides to explore West Bengal.


Watch: West Bengal tourism ad starring Shah Rukh Khan

The video has been made by advertising agency Ogilvy and Mather, and provides a peek into the art, culture, architecture and food scene of West Bengal. The video is aimed at travellers from India as well as foreign countries. One of the objectives of the video is to position Bengal as a safe state that offers hospitality and warmth.

Although the film has been well shot and brings alive the true beauty of Bengal, there are some who feel that the video could have been better.

“While the positioning is fresh, I am not sure if the film explains the positioning of Bengal being the sweetest part of India. Also I feel Shah Rukh Khan’s presence is forced and does not go well with the overall narrative of the film,” Titus Upputuru, national creative director, Dentsu Marcom (a Dentsu Aegis Network agency).

Shah Rukh Khan: New Face of Bengal Tourism

shah rukh khan and bengal tourism

“We have decided to keep Shah Rukh Khan as a part of our new campaign which is being worked out. The new TVC will be ready within next three months,” West Bengal tourism spokesman said about the actor’s involvement.

The new tourism campaign is being launched to attract tourists and also help in branding Bengal. The officials are hopeful that the new campaign will give a boost to the tourism sector.

The 10-year vision document aims to double the growth trend of five per cent in inward tourist flow from both domestic market and international countries to Bengal.


Related Posts:

  • Top Music Instrument Dealers in India
  • Shah Rukh Khan joins hand with Marvel Superheroes to…
  • Singer Abhijeet was sidelined because he raised his…
  • Iceland, the land of Fire and Ice, is wooing Indian…

Filed Under: Celebrities, Celebs Gossips & Controversies, SRK

RELATED POSTS

Egypt film tourism

Bollywood in Egypt, Land of the Gods and Pyramids

Though the pyramids, ancient temples and culture of Egypt may be its main attractions, the country has a lot more to offer. Cairo and Alexandria, Egypt’s largest cities, offer all sorts of modern accommodations and amenities, in addition to sightseeing, for today’s sophisticated travelers. You’ll find several Americans, Europeans and wealthy Arabs on the Red […]

Top Big Budget Bollywood Disasters of All Time

Hits and flops are a part and parcel of Bollywood, however, recently there have been a spate of Bollywood movies that generated a lot of buzz with promising expectations, but failed miserably at the box office. Despite having a good star cast and pumping in lots of money on the films promotions, some of these […]

john abraham

Top-10 Bollywood spy movies in recent times

Top Bollywood spy movies: We all love Jame Bond movies, but even Bollywood has produced some good spy movies in the past, with several actors playing the role of a spy or undercover agent. Here we take a look at the top espionage thrillers in Bollywood. John Abraham – Romeo Akbar Walter and Madras Cafe […]

prem ratan dhan payo title song parody

Must Watch: Hilarious ‘Prem Ratan Dhan Payo’ Title Song Parody

In case you have seen the movie ‘Prem Ratan Dhan Payo’ and came out disappointed, probably this video will lighten up your mood. Don’t miss out on this hilarious ‘Prem Ratan Dhan Payo’ title song parody. Funny and very creative. Although the movie “Prem Ratn Dhan Payo” has started off on a great note at […]

Bollywood stars are aware of their brand power, take all measures to protect it

The top Bollywood stars have strong brand power, and their names have the capability to sell. The big stars are well aware of this fact that anyone who uses their names can actually profit, and in turn jeopardise their own brand (depending on how its used). A brand is anything that the audience can connect […]

bollywood evergreen music

Top 100 Evergreen Bollywood Hindi Songs of All Time

Here Are The 100 Best Bollywood Hindi Songs of All Time… Decade of 1930… ek bangalaa bane nyaaraa (President 1937) Decade of 1940… akhiyaan milaake jiya bharamaa ke (Ratan 1944) aavaaz de kahaan hai duniyaa meri javaan hai (Anmol Ghadi 1946) afsana likh rahi hoon (Dard(1947) havaa main udataa jaaye mera laal dupattaa malmal kaa […]

salman khan cycling

Must Watch: Salman Khan cycles in bandstand, goes past SRK’s house and even calls out for Shah Rukh Khan

Salman Khan is seen riding in Bandstand (Bandra) waves to fans, and is seen going past Shah Rukh Khan’s bungalow Mannat. Here’s why fans love Salman Khan. Because he does so many things that are unpredictable (you won’t do superstars doing that, at least when they are in Mumbai). Here, the Tubelight star is seen […]

UP: Hub for film production

UP Govt Aggressively Promotes Filmmaking in State: Makes Commendable Strides

Initially when the Akhilesh Yadav government in U.P. (Uttar Pradesh) started inviting several Bollywood stars as chief guests for various events, started making Bollywood films as tax free, not many could clearly see the long term vision that the government had. These moves were widely criticized, but guess what, today U.P. is among the top […]

Yash Chopra Switzerland

Is Switzerland No Longer the Preferred Destination for Bollywood?

You may not have been to Switzerland yet, but if you have seen most of Yash Chopra’s movies, you would know what it looks like. Bollywood’s relationship with Switzerland has always been as enduring as those on-screen romances depicted in Bollywood movies. But just like the movies, there seems to be a twist in the […]

union budget for Indian entertainment industry

Film industry welcomes anti-camcording provision in Budget

Union Budget 2019 has suggested several measures for the Bollywood film industry. Bollywood is a great source of revenue for the government, generates employment, and people from the entertainment are seen as the cultural ambassadors of the country. Every year, around Feb-Mar, all the industries in India eagerly await the government to announce measures that […]

Primary Sidebar

LOOKING FOR SOMETHING?

RECENT POSTS

movie trailers

Top Forthcoming Bollywood Movies (& Trailers): Upcoming Entertainers for 2021

Want to know when the next entertainer of your favorite star is going to be released? Want to plan … [Read More...] about Top Forthcoming Bollywood Movies (& Trailers): Upcoming Entertainers for 2021

National Museum of Indian Cinema (NMIC)

Social Impact of Bollywood on Indian culture

Movies are one of the most influential tools of communication and society does learn a few things or … [Read More...] about Social Impact of Bollywood on Indian culture

bollywood rapes

Representation of women in Bollywood Films

Women in Bollywood films have been subject to stereotypes and objectification, and appeared in … [Read More...] about Representation of women in Bollywood Films

Music Scene in Saudi Arabia

How's the music Scene in Saudi Arabia. Is it really frowned upon? Read more here. Young musicians in … [Read More...] about Music Scene in Saudi Arabia

Shabana Azmi

Shabana Azmi: One of the finest actors of Indian cinema

Shabana Azmi, an alumnus of the Film and Television Institute of India (FTII) of Pune, made her film … [Read More...] about Shabana Azmi: One of the finest actors of Indian cinema

war movie

Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

Hrithik Roshan is a superstar in Bollywood and is among the highest paid actors in the film … [Read More...] about Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

sooryavanshi movie

Bollywood facing losses of 5000+ crore due to pandemic lockdown

Almost everybody associated with the film industry is despondent about the future. With COVID-19 … [Read More...] about Bollywood facing losses of 5000+ crore due to pandemic lockdown

Money Scandals

Indian film celebrities caught in Tax Controversies

In Bollywood and other film industries in India, there's a saying that "there's no business like the … [Read More...] about Indian film celebrities caught in Tax Controversies

celebrity endorsements

It’s 2020 and Bollywood is still obsessed with fair skin

Makers of the upcoming movie 'Khaali Peeli', starring Ananya Panday and Ishaan Khatter, are facing … [Read More...] about It’s 2020 and Bollywood is still obsessed with fair skin

Kangana Ranaut's pali hill office

BMC demolish illegal constructions by Bollywood actors & filmmakers

BMC begins the demolition of illegal alterations to Kangana Ranaut's office in Bandra. The … [Read More...] about BMC demolish illegal constructions by Bollywood actors & filmmakers

Amazon Fashion

Useful Read

  • Who coined the term ‘Bollywood’?
  • Dadasaheb Phalke (Father of Indian Cinema)
  • Evolution of Hindi Films
  • Social Impact of Bollywood on Indian culture

Footer

Upcoming Bollywood Movies

  • Love Aaj Kal Movie
  • Hum Bhi Akele Tum Bhi Akele Movie
  • Hawayein Movie
  • Shubh Mangal Zyada Saavdhan Movie
  • The Hundred Bucks Movie
  • BHOOT: Part One – The Haunted Ship Movie
  • Haunted Hills Movie
  • 'O' Pushpa I Hate Tears Movie
  • Guns Of Banaras Movie
  • Thappad Movie

Bollywood Movie Reviews

  • Malang Review
  • Jawaani Jaaneman Review
  • Panga Review
  • Street Dancer 3D Review
  • Tanhaji – The Unsung Warrior Review
  • Chhapaak Review
  • Good Newwz Review

Top Celebs

  • Ajay Devgn
  • Kajol
  • Saif Ali Khan
  • Shraddha Kapoor
  • Varun Dhawan
  • Deepika Padukone
  • Kangana Ranaut
  • Tabu
  • Aditya Roy Kapur
  • Disha Patani
  • Rajinikanth

About Us

  • About Us
  • Contact Us
  • Write for Us
  • Privacy Policy
  • Disclosure
  • Sitemap
  • Newsletter

Copyright © 2022 · News Pro on Genesis Framework · WordPress · Log in