Bollywood Presents

Exotic locations where popular Bollywood movies were shot

You are here: Home / Film & Media Business / Top Brands endorsed by Shahrukh Khan

Top Brands endorsed by Shahrukh Khan

by

shahrukh family

Here are the top brands endorsed by Bollywood superstar Shahrukh Khan.

Shah Rukh Khan is brand ambassador of Online grocery store ‘BigBasket’

Those who live in the metro cities probably have already heard about BigBasket, a leading online grocery store in India. The company is on its way to becoming India’s largest online grocer, and is expanding big time with more focus on faster on-demand delivery. BigBasket has roped in Bollywood superstar Shah Rukh Khan as its brand ambassador; the company will use SRK on all channels—print, TV, outdoor and radio.

The superstar has been signed for an undisclosed fee. Regarding the remuneration to SRK, co-founder of BigBasket said “It’s not as little as we would have liked and not as much as what everybody believes it to be”.

A-list actors (Shah Rukh Khan, Aamir Khan and even Amitabh Bachchan) usually charge around Rs 8-12 crore annually for e-commerce endorsements.


Watch: Shah Rukh Khan (and Anshuman Jha) in the latest Commercial For BigBasket com

BigBasket faces competition from the likes of Grofers and PepperTap, which are smaller but expanding rapidly. Online grocery portals make it easier for customers to do their regular grocery shopping and more competition means companies like BigBasket are willing to lessen delivery times to keep up or consolidate with other players.

Unlike Grofers and PepperTap, which partner with small local stores, BigBasket carries its own inventory. Although its a more expensive business model, it gives the company greater control over its products.

Brand ambassador Shahrukh Khan turns Panda for Foodpanda’s latest TVC

Global food delivery marketplace Foodpanda will engage Shahrukh Khan for a campaign across online and offline mediums — including, television, print, radio and outdoor.

You may have already seen SRK promoting online supermarket ‘Bigbasket’, and now he will be seen promoting Foodpanda.

Watch: Shahrukh as Panda for foodpanda TVC (ad)

“Shahrukh Khan is the biggest star our nation knows and his universal appeal cuts all age, gender and consumer demographics. We feel that this brand association between Foodpanda and Shahrukh will provide further impetus to our determination to change the way India eats. We will continue to keep a strong focus on strengthening food ordering and delivery experience,” said Saurabh Kochhar, chief executive officer, Foodpanda India.

Foodpanda largely competes with Zomato and Bengaluru-based Swiggy in India. Foodpanda is currently operational in over 100 cities in India.

Watch: Foodpanda TVC

Related Posts:

RELATED POSTS

Rakesh Roshan completes 50 years in Bollywood, talks about Bollywood

Veteran actor and filmmaker Rakesh Roshan has completed five decades in the film industry. However, his life and career has never been easy. He struggled initially as an actor and his family had to face hardships. He has been shot at by people from the underworld and even battled throat cancer. But being a true […]

Akshay Kumar reveals the top 5 reasons why he survived in the film industry

Fitness freak Akshay Kumar’s range as an actor has widened over the years. Here, the Khiladi reveals the reasons why he survived in the film industry for so long. Unlike other Bollywood actors, Akshay Kumar does several films in a year. There was a time when his films were not doing well (Akshay delivered 16 […]

Top Luxury Hotels for Destination Wedding in Italy

Italy is a top choice for many when it comes to a destination wedding. Celebrities like Aditya Chopra-Rani Mukherji, Tom Cruise-Katie Holmes, Justin Timberlake-Jessica Biel, got married in this country. Among the most romantic countries in the world, its difficult to resist its beautiful countryside, rich culinary heritage and more importantly, the picturesque architecture that […]

Big B jokes on ‘Deepika and Katrina too tall for Shahid and Aamir’ story

Recently, there was an article in a newspaper that stated actresses Deepika Padukone and Katrina Kaif were too tall for actors Shahid Kapoor and Aamir Khan. Amitabh Bachchan, taking the opportunity, jokingly uploaded his resume on Twitter, giving particular emphasis to his height. He wrote, “Job Application: Name: Amitabh Bachchan, DOB: 11.10.1942, Allahabad, Age: 76, […]

‘Toilet Ek Prem Katha’ Review: Good performances, high on propaganda

Toilet: Ek Prem Katha is a love story that tries to address a social issue. The first half is good, but the second half seems a bit stretched and a bit preachy. The performances are good and the dialogues are well-written, songs are okay. There are too many references to Swachh Bharat, and even demonetisation […]

Bosnia and Herzegovina Keen to Get Bollywood on Location

Most Indians may probably be not aware where Bosnia and Herzegovina is located, but its likely that they have heard about it (for the wrong reasons as the country was in the news more than a decade ago, for ethnic violence). However, today the country is safe to visit and the government is keen to […]