Virat Anushka Brand Post Marriage
It seems Ad Gurus are not sure how Virat-Anushka wedding will affect the couple’s brand after marriage.
Kohli endorses several high-end brands including Audi, Tissot and MRF. Anushka Sharma also has several brands in her kitty – Polaroid, Pepsi and her own apparel brand, Nush.
Anushka charged around 20 lakh for her first advertisement with Parachute, she now charges around Rs 1.5 crore a day for advertisements. Virat Kohli’s endorsement fee is around Rs 5 crore a day. According to multiple reports, it is also believed that Kohli charges about Rs 3 crore per Instagram post.
Many feel that Virat Kohli and Anushka Sharma together would be a force to reckon with.
“They are not only two big brands coming together. Their presence creates a story, something more than just face value. It also has a lot to do with the fact that they are dating, so people naturally don’t only see an ad, they see more than that,” says Manish Porwal of Alchemist.
Both the stars have also ventured into different businesses.
Virat has invested in a sports start-up, running a gym chain called Chisel and is the co-owner of UAE Royals, a tennis team from Dubai. Anushka has recently started her own apparel label called Nush and is the founder of the production house, Clean Slate Films that has made movies like NH10 and Phillauri.
Most ad-men believe the duo’s collective power could turn the fortunes of any company overnight.
However, there are some who beleive it woudn’t make much difference. On the other hand, brand value analyst Harish Bijoor says, “I have contrary views on this, while it is great that the couple got married but their brand value will go down. Individually each of them have great brand presence but just like Abhishek and Aishwarya Bachchan they will eventually become just another couple. I wish them all the best for their life.”
Virat and Anushka: How their Sharma Wedding: How their Romance Began
- 2013: Anushka Sharma and Virat Kohli’s romance begins when the two meet on the set of a shampoo commercial
- Feb 2014: Anushka joins Kohli in New Zealand where Team India is playing a tournament. Pictures of the two walking hand-in-hand go viral
- Nov 2014: Virat goes public with his love for Anushka when he blows a flying kiss to her after scoring a half-century in his match against Sri Lanka
- Jun 2015: Their hush-hush vacation to South Africa comes out in the open when chef of the resort, Sabi Sabi Earth Lodge, thanks them on social media
- Dec 30, 2016: Virushka head out to Dehradun for a new year vacation, leading to rumours of their engagement. Virat takes to Twitter to refute the news
- Oct 2017: A commercial for an ethnic wear brand, where the two are seen exchanging new-age vows goes viral
- Dec 2017: the two get married in Italy
Virat Kohli And Anushka Sharma Wedding: Highlights
It seems Virat took almost three months to finalise a beautiful wedding ring for Anushka.
“Virat picked a very rare diamond ring for Anushka that has been specially crafted by an ace designer from Austria. The design is unimaginably beautiful and reflects surprising elements, every time you see it from different angles. It costs about Rs 1 crore but it’s totally worth the money because whoever will see it, definitely wouldn’t be able to take their eyes off it,” says a source close to the couple.
We just hope Anushka hasn’t lost this ring too…like the way she lost it in the movie ‘jab harry met sejal’.
The couple got married in the heritage hotel, Borgo Finocchieto, in Tuscany.
According to a report in Forbes, Borgo Finocchieto is the second-most expensive holiday rental during Christmas and New Year.
The village or borgo is located in the scenic locales of Tuscany, an hour from Florence’s airport.
For the D-day, Anushka wore a pale pink lehenga with Renaissance embroidery in vintage English colours embellished with silver-gold metal thread, pearls and beads. The bridal jewellery, handcrafted with syndicate uncut diamonds, pale pink spinel and baroque Japanese cultured pearls, was by the Sabyasachi Heritage Jewelry collection.
The groom looked smart in an ivory raw silk sherwani hand-embroidered in a vintage Benarasi pattern, with an old rose silk kota safa. The couple, who has been together for four years, is said to have chosen a luxury heritage resort Borgo Finocchieto, a little over 100 km away from here, for their nuptials. They appointed boutique wedding planning and production experts Shaadi Squad to ensure their celebrations were special and classy.
Anushka Sharma and Virat Kohli’s photo in New York becomes viral meme
When Anushka Sharma and Virat Kohli were in New York (Anushka for IIFA 2017 and Virat joined her there after India’s West Indies tour), one of their pictures went viral.
The picture, clicked at a supermarket in New York (where the actress is looking pissed off) went viral, after several Netizens turned the picture into a meme with hilarious captions for the pic.
Here are some examples:
- “Prove it to me that you love me more than you love Ravi Shastri.”
- “Shopping bhi Dhoni bhai se puch ke karoge?”
- “Virat : yeh sofa cover kyu pehen ke aagayi ho? (referring to Anushka’s attire)”
- “Sach batao, tumhara koi paraye stree ke sath chakkar chal raha hai na? Ravi Sha-stri!”
- Virat : Baby, the dress is nice. Ghutne achhe hain.
Anushka : kiske? Archana Vijaya ke?
Virat : yeh sofa cover kyu pehen ke aagayi ho?
Anushka : pic.twitter.com/Ad0VFalRfa
— Pakchikpak Raja Babu (@HaramiParindey) July 14, 2017
Was Virat Kohli really ogling at Archana Vijaya’s legs?
“My first thought was: Oh my God, are people trying that hard to make headlines? Are people so starved to bring people down? We were playing a round of rapid fire and the poor guy was just trying to cheat by looking at the cue card. It was the cue card he was looking at,” she said, adding that the fact that serious media houses also ran stories on the picture was disappointing. She said it trivalises journalism.
Model & TV presenter Archana Vijaya’s latest vacation pictures
Model and television anchor Archana Vijaya loves to travel, she recently shared pictures of her Mediterranean holidays, with husband & friends. Checkout these pictures which will surely give you major vacation goals…Continue reading