Here’s another guest blog post where BollywoodPresents.com brings the opinions of a self-confessed Bollywood fan (Nazira Seth) who’ put off by the PR drive of some Bollywood celebrities, and believes that there’s no need for some of them to resort to publicity stunts.
Almost every star, big or small, has a PR mechanism at work, and they all are under some weird notion that you can manipulate the masses into “liking” you by doing some activities. This is true not only among Bollywood celebrities, but also among other celebrities who indulge in social media and promote themselves by buying more likes.
But then I fail to understand why do people have to do that?
That’s how word of mouth works. That’s how stuff goes viral.
If your work is good, PEOPLE WILL FIND IT, and anyways most films have budget for marketing & promotion to create buzz around their upcoming projects.
There are many things that people like Veena Malik and Rakhi Swant do but what does it accomplish? Does it really help them to get bigger projects?
Well, are you more likely to tune in to her Swayamvar show because of their ruckus? And clearly these actors are not the brains behind such acts. It must have been the PR crew behind Swayamvar.
Do they really think that they can fool people by their antics. We’re not a bunch of morons. Are we?
These guys think that ‘Cheap controversies = great TRPs.’ And that seems to be the mantra for most Indian media people nowadays.
So what’s the correct way to do it?
The way ‘Kolaveri di’ (Dhanush) happened and went viral in a way nobody could have imagined. They’re just hanging out, recording a song, being silly, having fun, and it clicked with the masses.
Coming to the Bollywood Baadshah SRK, what about his “bike ride with Suhana”. I am sure that was a PR stunt, and something that was totally unnecessary. I am a big fan of SRK but not willing to blindly accept whatever he does, like most of his other fans. So was it his idea or was he at least partially influenced by the PR people in his life? I think it was the later.
And even though he might be a very big brand, I firmly believe that you simply can’t win when you try to manipulate how people perceive you. That’s a losing battle not just for celebs but for all of us. The best you can do is be true to yourself, be authentic, and let the pieces fall where they may.
Is that not why Salman Khan is so popular with the masses today?
Nazira Seth is a Bollywood buff, who lives in New York City. An IT professional, she watches a Hindi movie almost every week.
