• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • HOME
  • REVIEWS
    • TRAILERS
  • BUSINESS
  • CELEBRITIES
  • HOLLYWOOD
  • REGIONAL
  • TV
  • MUSIC
  • TOP LISTS

Bollywood Presents

Exotic locations where popular Bollywood movies were shot

You are here: Home / Celebrities / Celebs Businesses & Net Worth / ASMALLWORLD (ASW), World’s Leading International Travel & Lifestyle Community

ASMALLWORLD (ASW), World’s Leading International Travel & Lifestyle Community

October 29, 2015 by BollywoodPresents Team

Among the first online social networks, ASMALLWORLD (ASW) is a private international travel and social club for members (rich & famous people) seeking to build relationships and share extraordinary experiences. At one of their recent weekend getaways, celebrities like Kangana Ranaut & Freida Pinto had also attended. In fact, Kangana Ranaut even hosted a brunch to introduce ASMALLWORLD to India.

ASW Members benefit from a global community of trusted friends in hundreds of cities around the world with access to discounts from over 500 top-tier international brands in fashion, travel, and luxury.

Although the network did start with a big bang, some existing members feel nothing much is happening inside ASW. By increasing in size it seems to have lost touch with the initial members and looked more like “aBigWorld” than “aSmallWorld”. Currently it seems to be completely overrun by promoters and seems to add little value.

Lets here the truth from Sabine Heller, CEO of ASMALLWORLD, world’s leading international travel and lifestyle community.

From a business model that was previously based on advertising, the new ASMALLWORLD is shifting to a subscription model. With a peer-recommended and verified user base capped at 250,000 and a bold new set of amenities for its members, ASMALLWORLD will transform into the world’s leading international travel and lifestyle community – Its the second coming in social media.

Imagine this – from the moment you hit the ground in any city, you’ve got the best insider recommendations, discounts at dozens of stylish boutiques, a free spa treatment, an invitation to a party that night, locals who welcome you, automatic access to a club – and to top it off you’re staying at a great hotel, at a major discount. ASMALLWORLD will introduce an impressive set of new offerings for its members in India and the world over, transforming from a social network into an international travel and lifestyle club. Part Indian herself, CEO Sabine Heller is personally very excited to have Indian fashion designers, retailers and hotels as part of ASW’s future.

In an exclusive interview with TradeBriefs.com, CEO Sabine Heller speaks to us on their flagship offering, social media in travel and much more:

Tell us more about the USP of ASMALLWORLD in the lifestyle club space

Being a member of ASMALLWORLD is the best way to get the inside track (and awesome deals) in any city! Our strength lies in being able to offer our members a sense of belonging, anywhere in the world.

The ease of international travel has made the world smaller. Exploring a city with guide-book in hand is outdated; ASW is replacing fold-out maps with friendly faces. From Tokyo to Beirut, ASW highlights hotels, shops and restaurants that recognize members and offers them insider rates. Tapping into local communities, attending parties and linking up with fellow travelers is easy on ASW.

As part of our reinvention, we aim to become the definitive travel and social resource for people truly international in sensibility and lifestyle. By way of an evolving website and recommendation platform, members will ever more become mavens of what they love, sharing with the ASW community their personal city and travel favorites. Meeting members is about to get a whole lot easier through an ultra smart website that will help connect members with things in common. Membership will also grant access to an expanded events program and exclusive global privileges.

How was the journey for ASMALLWORLD between the first stint and the second coming as a social platform? Any specific learning you would like to share with our audience?

ASMALLWORLD started in 2004. It was founded by a Swedish Count named Erik Wachtmeister, and in many ways had a first mover advantage in social media. For most adults it was their first experience with social media – and for the initial members it was pretty intoxicating to discover a totally different form of communication. That level of excitement was added to by the fact that you had to be invited, and invitations were scarce.

Later in 2005, when Harvey Weinstein became the majority shareholder, the board made an assumption that seemed logical at that time. The assumption was predicated on the notion that ad buys are decided on a global level. However, this proved false. Media buyers buy advertising locally not globally. Since ASW had limited penetration in most markets, the company had to bend over backwards to create complicated customer integrations for each partner. This led to an inefficient non-consumer facing business environment, as all resources were focused on maximizing revenue.

Additionally, the company functioned in a pre-crash mentality. Big-name investors and board members were eager to pump up revenue and capital, and flip the company. Before 2008, the strategy could have worked, but after the market crash of 2008 it became clear there had to be a shift approach. ASW had to now build a long-term, long-lasting business strategy – one that was consumer-facing. Ultimately, ASW had to be committed to driving member value at all costs, in the form of experiences, upgrades and perks. This led to our reinvention in the spring of 2013, as the definitive travel and lifestyle club, remaking one of the world’s oldest social networks as a subscription service, costing $105/year.

Are you planning to tie up with online travel sites that can be good catchment areas for your marketing activities?

Developing our user experience is our core focus moving forward. If a like minded brand, online or offline, adds value to our service proposition, we are open to collaborating with them.

Travel in India is being my driven by social media. People consult travel forums before taking a travel related decision. Your views on the same?

Making well informed, peer-recommended decisions for one’s travel plans is exactly what we encourage and enable at ASMALLWORLD. In fact, part of our extensive offering is our online magazine called The Globalist which features goings-on in the community, travel content, and curated-and-updated city guides.

What makes us truly special is the sense of belonging we offer our members, and the possibility of new friendships anywhere in the world. What that means practically, is that I could travel to Cape Town and find hotels and shops that recognize me, enter a club that recognizes me, attend great events and access a community of people that I could reach out to for anything I might need.

Another core value that distinguishes ASW is trust, and by moving towards a paid structure, ASW will have a fully verified user base which will ensure the integrity of the community in a way that no social network has ever done before.

How critical a role would social media play in aligning your corporate goals to marketing activities? What strategies do you have to reach out to people on social media?
We use many social media platforms – Twitter, Instragram, Facebook to get our message out and we use our own public facing blog, The ASW Globalist as a communication tool in that regard as well.

Website: http://www.asmallworld.com/

Source: indiaecommercebrief.com

Filed Under: Celebs Businesses & Net Worth

RELATED POSTS

Tanushree vs Nana Patekar

Here’s how Bollywood is shooting intimate scenes (post MeToo) to prevent sexual misconduct

After Tanushree Dutta openly spoke about how she faced sexual harassment at the workplace, and with other female actors also sharing their #MeToo stories, studios and actors have been thinking of ideas on how to shoot intimate scenes that would prevent chances of sexual misconduct (and also save them from false accusations). For her short […]

Top Things to Do in Thailand: Amazing Tourist Attractions

Thailand, also known as the ‘Land of Smiles’ (Thailand actually means ‘Land of the Free’), is known for tropical beaches, spectacular islands, exotic wildlife, fascinating history, royal palaces, ornate temples, delectable food, cheap shopping, and vibrant night life. Here we take a look at some of the most amazing locations (and things to do) in […]

prem ratan dhan payo title song parody

Must Watch: Hilarious ‘Prem Ratan Dhan Payo’ Title Song Parody

In case you have seen the movie ‘Prem Ratan Dhan Payo’ and came out disappointed, probably this video will lighten up your mood. Don’t miss out on this hilarious ‘Prem Ratan Dhan Payo’ title song parody. Funny and very creative. Although the movie “Prem Ratn Dhan Payo” has started off on a great note at […]

akshay kumar takes train from Leeds to London

Akshay Kumar takes train to watch India-England women’s cricket final, but India falters

It seems Bollywood superstar Akshay Kumar, who is in Leeds (United Kingdom) currently, shooting for Reema Kagti’s sports biopic ‘Gold’, prefers taking the train from Leeds to London. Akshay Kumar took the train from Leeds to London (around 2 and half hours journey) to watch the Indian women’s team in action at Lords (for the […]

Bollywood Celebrities Lend their Support For Animal Welfare

These Bollywood celebrities do their bit – provide time from their tight schedule & don’t charge any money – when it comes to supporting organisations who work for animal welfare. John Abraham, Sonakshi sinha, Celina Jaitley, Shilpa Shetty, Malaika Arora Khan are some of the names who’ve been associated with campaigns for animals. Sonakshi Sinha […]

Mahesh Bhatt and family

Arth: Mahesh Bhatt’s classic

Mahesh Bhatt’s classic film Arth will be the first Bollywood film to be remade in Pakistan. Highlights of the original Arth: Mahesh Bhatt’s ‘Arth’ (about a married man involved in a relationship outside his marriage) is considered to be a classic in Indian cinema, the movie portrays Mahesh Bhatt’s extramarital relationship with Parveen Babi. The […]

housefull-4 actors, star cast

Housefull 4 Review: Least funny of all the Housefull films

Housefull 4 has released and while its earning well due to the Diwali Holidays, the word of mouth for the film is not that great and it should lose steam over the next few days. Just like the Golmaal franchise, the Houseful franchise is also very popular with the audience, and people were eagerly awaiting […]

kaabil watch controversy

Hrithik is wearing a ‘Braille Watch’ in the movie Kaabil, director hits back at trolls

Hrithik Roshan sporting a watch in Kaabil (despite being blind) is not a blunder says director Sanjay Gupta. Filmmakers spend a lot of time researching the topics on which they make films. They also ensure that every scene looks perfect, not just the camera angles, but also the costumes and props that the characters are […]

International kite festival of Gujarat, Uttarayan

International Kite Festival of Gujarat, Uttarayan

Here’s more on the International Kite Festival that is held in Gujarat every year, during Uttarayan, popularly known as Makar Sakranti in other parts of India. When: 6th Jan to 13th Jan every year (Gujarat) Festival: Uttarayan, also known as ‘Makar Sankranti’ Significance: Marks the end of winter and beginning of a more suitable weather […]

Vishwaroopam 2 Trailer: Kamal Hassan is a one man army

The trailer of Kamal Haasan’s Vishwaroopam 2, written and directed by Kamal Haasan, is out and it looks good. The sequel to Kamal Haasan’s 2013 film Vishwaroopam, you have Mr Haasan and Rahul Bose reprise their roles of RAW agent Wisam and Al-Quada terrorist Omar Qureshi, respectively. In the first part, Omar Qureshi escapes in […]

Primary Sidebar

LOOKING FOR SOMETHING?

RECENT POSTS

Bobby Deol

Bobby Deol completes 25 yrs in Bollywood

Son of Bollywood veteran Dharmendra and brother to Sunny Deol, Bobby Deol recently completed 25 … [Read More...] about Bobby Deol completes 25 yrs in Bollywood

Shabana Azmi

Shabana Azmi: One of the finest actors of Indian cinema

Shabana Azmi, an alumnus of the Film and Television Institute of India (FTII) of Pune, made her film … [Read More...] about Shabana Azmi: One of the finest actors of Indian cinema

war movie

Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

Hrithik Roshan is a superstar in Bollywood and is among the highest paid actors in the film … [Read More...] about Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

sooryavanshi movie

Bollywood facing losses of 5000+ crore due to pandemic lockdown

Almost everybody associated with the film industry is despondent about the future. With COVID-19 … [Read More...] about Bollywood facing losses of 5000+ crore due to pandemic lockdown

Money Scandals

Indian film celebrities caught in Tax Controversies

In Bollywood and other film industries in India, there's a saying that "there's no business like the … [Read More...] about Indian film celebrities caught in Tax Controversies

celebrity endorsements

It’s 2020 and Bollywood is still obsessed with fair skin

Makers of the upcoming movie 'Khaali Peeli', starring Ananya Panday and Ishaan Khatter, are facing … [Read More...] about It’s 2020 and Bollywood is still obsessed with fair skin

Kangana Ranaut's pali hill office

BMC demolish illegal constructions by Bollywood actors & filmmakers

BMC begins the demolition of illegal alterations to Kangana Ranaut's office in Bandra. The … [Read More...] about BMC demolish illegal constructions by Bollywood actors & filmmakers

deepika padukone

Deepika Padukone: Net worth and luxury splurges

Deepika Padukone is one of the leading actors in Bollywood and commands a higher remuneration than … [Read More...] about Deepika Padukone: Net worth and luxury splurges

Hrithik Roshan

Rakesh Roshan completes 50 years in Bollywood, talks about Bollywood

Veteran actor and filmmaker Rakesh Roshan has completed five decades in the film industry. However, … [Read More...] about Rakesh Roshan completes 50 years in Bollywood, talks about Bollywood

Sushant Singh Rajput

Showik Chakraborty, Samuel Miranda admit to Drugs Procurement, arrested by NCB

Narcotics Control Bureau (NCB) has arrested Showik Chakraborty and Samuel Miranda in connection with … [Read More...] about Showik Chakraborty, Samuel Miranda admit to Drugs Procurement, arrested by NCB

Amazon Fashion

Footer

Upcoming Bollywood Movies

  • Love Aaj Kal Movie
  • Hum Bhi Akele Tum Bhi Akele Movie
  • Hawayein Movie
  • Shubh Mangal Zyada Saavdhan Movie
  • The Hundred Bucks Movie
  • BHOOT: Part One – The Haunted Ship Movie
  • Haunted Hills Movie
  • 'O' Pushpa I Hate Tears Movie
  • Guns Of Banaras Movie
  • Thappad Movie

Bollywood Movie Reviews

  • Malang Review
  • Jawaani Jaaneman Review
  • Panga Review
  • Street Dancer 3D Review
  • Tanhaji – The Unsung Warrior Review
  • Chhapaak Review
  • Good Newwz Review

Top Celebs

  • Ajay Devgn
  • Kajol
  • Saif Ali Khan
  • Shraddha Kapoor
  • Varun Dhawan
  • Deepika Padukone
  • Kangana Ranaut
  • Tabu
  • Aditya Roy Kapur
  • Disha Patani
  • Rajinikanth

About Us

  • About Us
  • Contact Us
  • Write for Us
  • Privacy Policy
  • Disclosure
  • Sitemap
  • Newsletter

Copyright © 2021 · News Pro on Genesis Framework · WordPress · Log in