“Busan Brand Film” shows South Korea’s coastal city attractions to domestic and international tourists.
Busan is a large port city in South Korea, known for its beaches, mountains and temples.
While “Busan Brand Film” may seem like an uninspiring title, the tourism film is a lovely piece of cinematic work, that covers the various scenic spots all around Korea’s port city. The music however lacks the energy for a coastal city brand campaign (sounds haunting actually).
In the past, Korea has been criticized for not using the services of professional agencies for their global tourism campaigns.