Indian films shot in Singapore can influence Indian tourists, and more Indian middle class people are willing to travel abroad for holidays. These two reasons have prompted Singapore Tourism to get aggressive in their marketing to Indian tourists.
India is an important market for Singapore Tourism and they have already started pitching in major Indian cities like Kolkata, Hyderabad, Pune, Ahmedabad, Jaipur, Kochi, besides Tier One cities such as Mumbai, Delhi, Chennai and Bangalore.
Recently, Alia Bhatt was seen promoting Singapore Tourism. The opening scenes of ‘Dear Zindagi’ (Alia Bhatt & SRK) were filmed in Singapore.
Alia Bhatt promote Singapore Tourism & Film Dear Zindagi
Also Read: Bollywood movies filmed in Singapore.
Last year, STB ran a tourism campaign #FulfilAPromise featuring Bollywood actors’ father-daughter duo Anil Kapoor and Sonam Kapoor.
Watch Sonam & I surprise one lucky winner with a trip to Singapore! #FulfilAPromise @MasterCardAP @YourSingaporeIN https://t.co/AZW3eOY7A7
— Anil Kapoor (@AnilKapoor) May 11, 2016
Watch: Singapore in Time-Lapse Flow Motion
Singapore Tourism Board (STB) currently has two offices in India, situated in Mumbai and Delhi, with two marketing representatives based out of Chennai and Bangalore.
Besides Singapore, there are several other countries that consider India to be a booming market, to attract tourists.