We all know that diamonds are expensive, but how much? Let’stake a look at this metal, and why its the favorite of the ‘Rich’ and the ‘Famous’.
Its not that difficult to keep investments worth $100 million in a small case, locker (or even in your pockets). Yes, you can do that if your investment in the form of diamonds (few top-quality stones can be worth even more.)
Rich investors today have diamonds as part of their investment portfolio (besides the more common stocks, bonds, and real estate.)
“It is the most discreet indulgence. When a person wears a small 2-carat fancy vivid-green diamond ring, many won’t realize that it’s worth a few million dollars.
Diamonds are easily transportable and also increase in value over time (due to increased demand).
Centuries back, only Kings and Queens could afford to buy diamonds, but today, with people getting wealthier, there’s a good demand for gem-quality stones (and they’re becoming rarer, due to scarcity).
Oscar-winning actor Leonardo DiCaprio has invested in a Silicon Valley start-up, Diamond Foundry, a company that creates jewellery-grade diamonds in a lab using a plasma reactor. The company will try to accomplish what alchemists and others have attempted in vain for centuries: growing diamonds and other precious stones from scratch.
While some like diamonds because their investment can be kept by their side or even under their pillow, for others, its a matter of pride that drives them to chase the best (price doesn’t matter).
This is why the top Jewellry companies are cultivating diamond collectors (similar to art collectors or car collectors), where they nurture and educate their clients more about these precious jewels.
Once clients are educated about collectible diamonds, they typically become diamond collectors (build a collection of prized stones).
Bollywood Actress & Entrepreneur Shilpa Shetty Loves Diamonds
Shilpa Shetty has come a long way, from doing smaller roles in Bollywood to being a top Bollywood actress-producer and entrepreneur. Despite being a mother of two-year-old son, Shilpa has still maintained her hourglass figure and still retains that inimitable smile.
And guess what, she’s got a soft spot for diamonds!
Shilpa who was in Delhi for the launch of Anmol jewellery store (in Greater Kailash market) looked pretty in a sari and full sleeves black blouse (designed by Masaba Gupta) and she was wearing an elegant neck piece.
Like most women, Shilpa Shetty loves jewellery and accessories, especially a solitaire, and has to wear one if she’s stepping outside her house.
“I love Jewellery and I can’t step out without having one on my body. I am a big solitaire fan and I feel that goes with every look of mine. Whether it’s western wear or Indian wear, a solitaire with earrings is good to go,” said Shilpa.
You could gauge her love for jewelry by the passion with which she was talking on the topic. The actress also gave out tips on how to choose the right jewellery for the festive season. Here are the few suggestions she had to offer:
- Make sure that the piece you choose is not very heavy
- It needs to ooze out glamour
- You should choose jewellery that will suit your body type, and not get influenced by other people’s opinions
Shilpa Shetty is married to businessman Raj Kundra.
Lunchbox Actress Nimrat Kaur Loves Diamonds
Nimrat says, “I love the aesthetics behind diamonds,there is nothing quite like diamonds on this planet for me. I have a pair of diamonds that my mother gifted me That it was the first pair of solitaire diamonds that I got.”
Top Diamond Jewellery Brands in India
Women in India love diamond (and gold as well) and there are several occasions when they splurge on jewellery – festivals, birthday, wedding Anniversary; jewellery is one of their biggest possessions.
Here are the top Gold and Diamond Brands(Manufacturers) in India that sell high quality Jewelry items (diamonds, gold, platinum) to the customers.
Kiah is popular for its chic designs, and their diamonds are available with both white and yellow gold. The diamonds used in the jewelry are natural diamonds which are high in clarity and rich in colors.
PCJ offers high quality (certified and hall marked) gold and diamond Jewelry to end users.
Watch: Asmi Diamonds Ad with Priyanka Chopra
Tanishq is another very popular brand in India, loved and trusted by many in India. Tanishq offers a range of Diamond and Gold Jewelry to the buyers, designed as per latest fashion trends. Tanishq collection includes range such as the Divyam, Zuhur, Inara, Iva and more.
All of these manufacturers that sell Diamond Jewelry in India are certified and authorized by various government agencies. So you can be absolutely sure about the quality of these Jewelry.
There are several Bollywood actresses who love diamonds (Sushmita Sen, Kareena Kapoor, Shilpa Shetty, and more). Shilpa Shetty loves diamonds and says she’s very fussy about selecting a piece, so if she likes something, that jewelery has to be really very good.
Diamond merchant with heart of “gold”, wish all the bosses were like him
I am sure you would have heard about this Surat based diamond merchant, who gives away cars, flats and jewellery to his employees (as Diwali Bonus) to acknowledge their contribution towards the growth of the company.
A school dropout, diamond merchant Savjibhai Dholakia (along with his brothers) started his business with a meager capital, but today his company (Hari Krishna Exports) is worth over Rs. 6000 crores, and he gives credit to his employees for the growth of his company.
“Our aim is that each employee must have his own home and car in the next five years. So we have decided to gift cars, homes and jewellery to employees,” Dholakia.
However, not many are aware that the main boss is a simple, down to earth person, with very high thinking.
Hari Krishna Exports is one of the leading diamond polishing companies in India, its located in Surat (a diamond hub) and exports diamonds to several countries around the world.
Wish everybody had a boss like him.