‘Beatles’, one of the hugely successful and popular music bands of all time, still continue to boost their hometown Liverpool’s economy (the group split way way in 1970).
And as per a recent report by the Liverpool City Council, the iconic English band adds close to 80 million pounds (and supports more than 2,300 jobs) every year to Liverpool’s economy — a figure that is likely to show significant rise in the future.
The popularity of ‘The Beatles’ among the younger British music fans and in far-off countries such as Brazil and China are also helping the tourism boom in Liverpool.
However, the report also warns that Liverpool’s reputation could be at risk if the expectations of the fans are not met when they arrive to seek out The Beatles heritage.
Some of the recommendations made to tap the burgeoning Beatles tourist industry:
Relocation of the British Music Experience to Liverpool and redevelopment of Strawberry Field, where John Lennon played as a child, into a training centre for those with disabilities and a visitor attraction highlighting the site’s significance to The Beatles.
Beatles Tourism: Penny Lane, the Cavern Club, Strawberry Field and the former homes of The Beatles have been a hot-spot for fans. Beatles songs like “Penny Lane” and “Strawberry Fields Forever” often make reference to their home city ‘Liverpool’.
Watch: Strawberry Fields Forever by The Beatles
The report also said that Liverpool should better manage its public spaces associated with the Beatles and maintain the authenticity of The Beatles heritage.
Statue of The Beatles was recently unveiled in Liverpool after a £100,000 investment from the Cavern Club, where the band used to perform
Liverpool city planner’s also proposed to set up a “Beatles Legacy” group that will explore new ways to develop the band’s legacy that will boost Beatles tourism in Liverpool.