• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • HOME
  • REVIEWS
    • TRAILERS
  • BUSINESS
  • CELEBRITIES
  • HOLLYWOOD
  • REGIONAL
  • TV
  • MUSIC
  • TOP LISTS

Bollywood Presents

Exotic locations where popular Bollywood movies were shot

You are here: Home / SRK / SRK: Marketing Genius & Business Savvy

SRK: Marketing Genius & Business Savvy

April 14, 2016 by BollywoodPresents Team

srk family

SRK is known for having excellent marketing skills. Insiders say he sells like no one else. He’s got a mind that understands the business, understands what the audience wants, and he’s willing to take big risks.

Like most things, even the art of marketing a movie has changed in recent years. Production houses nowadays spend smartly on innovative strategies, including exploiting the social media space.

SRK is well aware of these strategies and also knows the importance of appearing on television. You can see Shah Rukh all over the TV, giving interviews and making appearances, for promoting his films.

For his upcoming movie ‘Fan’, SRK has also filmed a special episode on the upcoming Kapil Sharma Show!

SRK is also very active on social media, especially Twitter and says that he reads 90 percent of the content directed at him (great feat considering he has got millions of followers).

For his movie ‘Happy New Year’, SRK proved how the promotional activities for a film can be made to fetch massive returns. Instead of asking the cast of the movie to give interviews and shoot pictures, SRK conducted worldwide shows with the film’s cast. As part of the tour (called ‘SLAM! The Tour’), SRK and his team performed in various cities in the US and UK, and every show reportedly made around Rs 7-8 crores.

Doing city tours, attending press conferences, appearing on TV reality shows, SRK does it all. SRK also understands the pulse of the audience quite well. It was SRK’s idea to give one Chennai Express ticket free with every two tickets; he also took advantage of the hype around the movie and increased the price of ticket before the release of the film. Even a hike of Rs 10 per ticket can have huge impact on the overall collection of a film.

“I’m not saying I know the business 100 per cent but I do know something. Half my life I’ve kept doing movies and then I think – I want to make movies for the South Indian market but that market can change, taste can change. I want to make movies for critics but critics and their appreciation can change for a certain kind of cinema. And then I make movies because my heart says so.”

The trailer of Ra.One was released a good seven months before the movie was released (usual practice in Bollywood is to release a trailer around 40 days before the opening). But because the movie was a big-budget movie, SRK wanted to go in for a long promotional campaign to give it a better chance of recovering the money.

And although Shah Rukh ultimately spent around half of the movies budget on marketing and promotions alone, going by the collections, it seemed to be a good decision. Ra.One was made on a budget of Rs 150 crore (definitely among the costliest films ever made in Bollywood).

Filed Under: SRK

RELATED POSTS

Independence Day

Independence Day: Popular movies released in the past on this day

Over the years, Independence Day (15 the August) has turned out to be a great time to release movies, especially those with patriotic themes. Here we take a look at some successful and critically acclaimed movies that were released on the eve of Independence Day. Weekends around festivals and National holidays, are usually the best […]

Christopher Nolan

Christopher Nolan’s visit to India may embarrass Aamir Khan, here’s why

Aamir Khan is one of the most respected names not just in Bollywood, but in the entire Indian film industry. People eagerly await Aamir’s movies, and he is known to be a perfectionist. However, he might find himself in an awkward situation when acclaimed Hollywood director Christopher Nolan visits India. Its because Christopher Nolan didn’t […]

Deepika Raabta

Deepika’s Raabta act disappoints, is she not cut out for item numbers?

Deepika Padukone’s re-created ‘Raabta’ song disappoints, is she not cut out for item numbers? There were high expectations from Deepika’s ‘Raabta’ special song (its an item song after all), but the act seems to have fallen flat, and its not only Deepika to be blamed , even Pritam’s treatment of the song is less than […]

red seabeach panjin china

World’s largest human migration happens in China for Chinese New Year 2017

Dubbed as the “world’s biggest human migration,” hundreds of millions of Chinese will be on the move for the country’s most important holiday, the Chines New Year. The event marks the start of China’s lunar calendar and holidays lasts for over two weeks, with the official travel season stretching over a month. The Chinese zodiac […]

Merchandise Business: New revenue stream for Bollywood, but yet to take off

Bollywood is keen to pursue merchandising in India in a big way, as it has not been fully tapped and sees it as a significant revenue contributor going ahead. In Hollywood, merchandising is huge for filmmakers, worth billions of dollars (with popular films like ‘The Avengers’ and ‘The Dark Knight Rises’ helping retail sales of […]

Jab harry met sejal

Jab Harry Met Sejal (JHMS) goes Tubelight way, free fall at the box office

After Salman’s Tubelight, Sharukh Khan’s Jab Harry Met Sejal (JHMS) is doing badly at the box-office, and that too despite having the hit pair of Shah Rukh Khan and Anushka Sharma. From here on, JHMS is only going to crawl near the Rs 100 crore mark (similar to as Tubelight) because the word of mouth […]

Padman

Documentary film on menstruation wins Oscar

These film on periods (menstrual hygiene) has helped break the taboo of female menstruation. For a long time menstruation has been a taboo subject in India, and things like sanitary pads would rarely get discussed. Menstruation and menstrual hygiene was rarely discussed openly in Indian homes. However, with a few films getting made on this […]

Vicky Kaushal in Uri

Top Bollywood War Movies You Must Watch (Kargil Vijay Diwas Special)

As the country celebrates Kargil war diwas, we take a look at the best Bollywood war movies that shows the true grit and winning spirit of our soldiers, and the supreme sacrifices they make for the nation. ‘Uri: The Surgical Strike’ (2019) Directed by Aditya Dhar, the ‘Uri: The Surgical Strike’ stars Vicky Kaushal, Yami […]

priyanka deepika

Is this Bollywood actress really upset that her rival has picked up two Hollywood projects?

First it was Priyanka Chopra who made headlines in India because of her work in North America (not sure if her work was really appreciated by Americans though). Then it was the turn of Deepika Padukone to head to Hollywood; her debut Hollywood film ‘xXx: The Return of Xander Cage’ opposite Vin Diesel, however failed […]

Govinda: 10 Funniest Films

When you talk about comedy films, and that too in the last couple of decades, once hero that you cannot miss is Govinda — the Hero no 1. Govinda is indeed Bollywood’s funny man, and has build a huge fan base with his natural affinity for comic roles. He may have been out of action […]

Primary Sidebar

LOOKING FOR SOMETHING?

RECENT POSTS

Bobby Deol

Bobby Deol completes 25 yrs in Bollywood

Son of Bollywood veteran Dharmendra and brother to Sunny Deol, Bobby Deol recently completed 25 … [Read More...] about Bobby Deol completes 25 yrs in Bollywood

Shabana Azmi

Shabana Azmi: One of the finest actors of Indian cinema

Shabana Azmi, an alumnus of the Film and Television Institute of India (FTII) of Pune, made her film … [Read More...] about Shabana Azmi: One of the finest actors of Indian cinema

war movie

Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

Hrithik Roshan is a superstar in Bollywood and is among the highest paid actors in the film … [Read More...] about Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

sooryavanshi movie

Bollywood facing losses of 5000+ crore due to pandemic lockdown

Almost everybody associated with the film industry is despondent about the future. With COVID-19 … [Read More...] about Bollywood facing losses of 5000+ crore due to pandemic lockdown

Money Scandals

Indian film celebrities caught in Tax Controversies

In Bollywood and other film industries in India, there's a saying that "there's no business like the … [Read More...] about Indian film celebrities caught in Tax Controversies

celebrity endorsements

It’s 2020 and Bollywood is still obsessed with fair skin

Makers of the upcoming movie 'Khaali Peeli', starring Ananya Panday and Ishaan Khatter, are facing … [Read More...] about It’s 2020 and Bollywood is still obsessed with fair skin

Kangana Ranaut's pali hill office

BMC demolish illegal constructions by Bollywood actors & filmmakers

BMC begins the demolition of illegal alterations to Kangana Ranaut's office in Bandra. The … [Read More...] about BMC demolish illegal constructions by Bollywood actors & filmmakers

deepika padukone

Deepika Padukone: Net worth and luxury splurges

Deepika Padukone is one of the leading actors in Bollywood and commands a higher remuneration than … [Read More...] about Deepika Padukone: Net worth and luxury splurges

Hrithik Roshan

Rakesh Roshan completes 50 years in Bollywood, talks about Bollywood

Veteran actor and filmmaker Rakesh Roshan has completed five decades in the film industry. However, … [Read More...] about Rakesh Roshan completes 50 years in Bollywood, talks about Bollywood

Sushant Singh Rajput

Showik Chakraborty, Samuel Miranda admit to Drugs Procurement, arrested by NCB

Narcotics Control Bureau (NCB) has arrested Showik Chakraborty and Samuel Miranda in connection with … [Read More...] about Showik Chakraborty, Samuel Miranda admit to Drugs Procurement, arrested by NCB

Amazon Fashion

Footer

Upcoming Bollywood Movies

  • Love Aaj Kal Movie
  • Hum Bhi Akele Tum Bhi Akele Movie
  • Hawayein Movie
  • Shubh Mangal Zyada Saavdhan Movie
  • The Hundred Bucks Movie
  • BHOOT: Part One – The Haunted Ship Movie
  • Haunted Hills Movie
  • 'O' Pushpa I Hate Tears Movie
  • Guns Of Banaras Movie
  • Thappad Movie

Bollywood Movie Reviews

  • Malang Review
  • Jawaani Jaaneman Review
  • Panga Review
  • Street Dancer 3D Review
  • Tanhaji – The Unsung Warrior Review
  • Chhapaak Review
  • Good Newwz Review

Top Celebs

  • Ajay Devgn
  • Kajol
  • Saif Ali Khan
  • Shraddha Kapoor
  • Varun Dhawan
  • Deepika Padukone
  • Kangana Ranaut
  • Tabu
  • Aditya Roy Kapur
  • Disha Patani
  • Rajinikanth

About Us

  • About Us
  • Contact Us
  • Write for Us
  • Privacy Policy
  • Disclosure
  • Sitemap
  • Newsletter

Copyright © 2021 · News Pro on Genesis Framework · WordPress · Log in