• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • HOME
  • REVIEWS
    • TRAILERS
  • BUSINESS
  • CELEBRITIES
  • HOLLYWOOD
  • REGIONAL
  • TV
  • MUSIC
  • TOP LISTS

Bollywood Presents

Exotic locations where popular Bollywood movies were shot

You are here: Home / SRK / SRK: Marketing Genius & Business Savvy

SRK: Marketing Genius & Business Savvy

April 14, 2016 by BollywoodPresents Team

srk family

SRK is known for having excellent marketing skills. Insiders say he sells like no one else. He’s got a mind that understands the business, understands what the audience wants, and he’s willing to take big risks.

Like most things, even the art of marketing a movie has changed in recent years. Production houses nowadays spend smartly on innovative strategies, including exploiting the social media space.

SRK is well aware of these strategies and also knows the importance of appearing on television. You can see Shah Rukh all over the TV, giving interviews and making appearances, for promoting his films.

For his upcoming movie ‘Fan’, SRK has also filmed a special episode on the upcoming Kapil Sharma Show!

SRK is also very active on social media, especially Twitter and says that he reads 90 percent of the content directed at him (great feat considering he has got millions of followers).

For his movie ‘Happy New Year’, SRK proved how the promotional activities for a film can be made to fetch massive returns. Instead of asking the cast of the movie to give interviews and shoot pictures, SRK conducted worldwide shows with the film’s cast. As part of the tour (called ‘SLAM! The Tour’), SRK and his team performed in various cities in the US and UK, and every show reportedly made around Rs 7-8 crores.

Doing city tours, attending press conferences, appearing on TV reality shows, SRK does it all. SRK also understands the pulse of the audience quite well. It was SRK’s idea to give one Chennai Express ticket free with every two tickets; he also took advantage of the hype around the movie and increased the price of ticket before the release of the film. Even a hike of Rs 10 per ticket can have huge impact on the overall collection of a film.

“I’m not saying I know the business 100 per cent but I do know something. Half my life I’ve kept doing movies and then I think – I want to make movies for the South Indian market but that market can change, taste can change. I want to make movies for critics but critics and their appreciation can change for a certain kind of cinema. And then I make movies because my heart says so.”

The trailer of Ra.One was released a good seven months before the movie was released (usual practice in Bollywood is to release a trailer around 40 days before the opening). But because the movie was a big-budget movie, SRK wanted to go in for a long promotional campaign to give it a better chance of recovering the money.

And although Shah Rukh ultimately spent around half of the movies budget on marketing and promotions alone, going by the collections, it seemed to be a good decision. Ra.One was made on a budget of Rs 150 crore (definitely among the costliest films ever made in Bollywood).

Related Posts:

  • Karan Patel asks Kangana why her sister is taking care of…
  • Singer Abhijeet was sidelined because he raised his voice…

Filed Under: SRK

RELATED POSTS

Croatia Tourism

Little know facts about World Cup soccer finalists Croatia

Even though India wasn’t a part of the world cup (soccer) that was held in Russia, Indians love to watch the sport. And this time, the country Croatia captured the fascination of most Indians. Croatia were the underdogs in the tournament (Brazil, Germany, Spain, Belgium were the favorites) but reached the finals, where they lost […]

Indian scamsters who fled India

Art of Leaving India, by Indian scamsters

If you’re an Indian, you will be able to see the joke in the picture. They are scamsters who swindled thousands of crores of rupees and managed to flee India before they could be caught. In the picture, you can see Nirav Modi, Vijay Mallya, and Lalit Modi laughing, next to Amjad Khan (Gabbar in […]

Padman

Documentary film on menstruation wins Oscar

These film on periods (menstrual hygiene) has helped break the taboo of female menstruation. For a long time menstruation has been a taboo subject in India, and things like sanitary pads would rarely get discussed. Menstruation and menstrual hygiene was rarely discussed openly in Indian homes. However, with a few films getting made on this […]

Salman Khan Controversies

Raj Kundra Says His Monthly Income is More Than What Salman Khan Earns From a Movie

Businessman Raj Kundra and Superstar Salman Khan were never the best of friends. Now they’re back in the news (at loggerheads) and their rivalry went one step higher after Raj made a comment that his monthly income is more than what Salman Khan earns from a movie. How Much Does Raj Kundra Earn? A college […]

arjun kapoor

Boot camp in England attracts Bollywood stars

Health boot camps are a great way to rejuvenate yourself, and when its located at a far off place, it allows celebrities to have some privacy too. There are many in Bollywood who’re a regular at this popular spa in Austria, but now a wellness boot camp in England is attracting Bollywood actors. Arjun Kapoor […]

Amitabh Bachchan picture rejected by Filmfare

Portfolio picture of Amitabh Bachchan which was rejected by Filmfare in the 60s

There are several superstars in Bollywood and in Indian cinema, and among the greatest of them all is Amitabh Bachchan. For some reason, we all tend to forget that even these superstars were newcomers at some point of time. They all had to take their first step in the industry, and face failures and disappointment. […]

Abu Dhabi

Yet Another Bollywood Blockbuster Picks Abu Dhabi for Filming

Bollywood in Abu Dhabi (UAE) – Attractive, Green & Distinctly Arab City Several Bollywood films like Race 3, Tiger Zinda Hai, Dishoom, Baby and Bang Bang have been shot in Abu Dhabi, the capital city of UAE. When it comes to shooting films in the UAE, filmmakers have always preferred the stylish and swankier Dubai […]

Shah Rukh Khan on business

For His International Fans, SRK is the Button for Crying & They Love Him for That

Although Shahrukh Khan is the Baadshah of Bollywood and has a huge fan following in India, SRK also has got a huge fan following abroad, and that doesn’t just include the Indian / Asian diaspora, it also includes a lot of westerners. After the huge success of Dilwale Dulhania le Jayenge (DDLJ), Shahrukh khan’s popularity […]

prem ratan dhan payo title song parody

Must Watch: Hilarious ‘Prem Ratan Dhan Payo’ Title Song Parody

In case you have seen the movie ‘Prem Ratan Dhan Payo’ and came out disappointed, probably this video will lighten up your mood. Don’t miss out on this hilarious ‘Prem Ratan Dhan Payo’ title song parody. Funny and very creative. Although the movie “Prem Ratn Dhan Payo” has started off on a great note at […]

Bollywood Movies: Perception of Global Audience in International Markets

There’s no doubt that the world is taking notice of the Indian film industry today, but that is because Bollywood has bigger budgets now, are shooting films in exotic foreign locations, and is trying hard to expand in foreign markets. But what’s the perception of Bollywood Movies in International Markets? What Are The Bollywood Movies […]

Primary Sidebar

LOOKING FOR SOMETHING?

RECENT POSTS

Bollywood in Poland, Country with Medieval Hot Spots & Energetic Cities

Poland is located in the heart of Europe and is well known for its history, which is reflected in … [Read More...] about Bollywood in Poland, Country with Medieval Hot Spots & Energetic Cities

movie trailers

Top Forthcoming Bollywood Movies (& Trailers): Upcoming Entertainers for 2021

Want to know when the next entertainer of your favorite star is going to be released? Want to plan … [Read More...] about Top Forthcoming Bollywood Movies (& Trailers): Upcoming Entertainers for 2021

National Museum of Indian Cinema (NMIC)

Social Impact of Bollywood on Indian culture

Movies are one of the most influential tools of communication and society does learn a few things or … [Read More...] about Social Impact of Bollywood on Indian culture

bollywood rapes

Representation of women in Bollywood Films

Women in Bollywood films have been subject to stereotypes and objectification, and appeared in … [Read More...] about Representation of women in Bollywood Films

Music Scene in Saudi Arabia

How's the music Scene in Saudi Arabia. Is it really frowned upon? Read more here. Young musicians in … [Read More...] about Music Scene in Saudi Arabia

Shabana Azmi

Shabana Azmi: One of the finest actors of Indian cinema

Shabana Azmi, an alumnus of the Film and Television Institute of India (FTII) of Pune, made her film … [Read More...] about Shabana Azmi: One of the finest actors of Indian cinema

war movie

Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

Hrithik Roshan is a superstar in Bollywood and is among the highest paid actors in the film … [Read More...] about Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

sooryavanshi movie

Bollywood facing losses of 5000+ crore due to pandemic lockdown

Almost everybody associated with the film industry is despondent about the future. With COVID-19 … [Read More...] about Bollywood facing losses of 5000+ crore due to pandemic lockdown

Money Scandals

Indian film celebrities caught in Tax Controversies

In Bollywood and other film industries in India, there's a saying that "there's no business like the … [Read More...] about Indian film celebrities caught in Tax Controversies

celebrity endorsements

It’s 2020 and Bollywood is still obsessed with fair skin

Makers of the upcoming movie 'Khaali Peeli', starring Ananya Panday and Ishaan Khatter, are facing … [Read More...] about It’s 2020 and Bollywood is still obsessed with fair skin

Amazon Fashion

Useful Read

  • Who coined the term ‘Bollywood’?
  • Dadasaheb Phalke (Father of Indian Cinema)
  • Evolution of Hindi Films
  • Social Impact of Bollywood on Indian culture

Footer

Upcoming Bollywood Movies

  • Love Aaj Kal Movie
  • Hum Bhi Akele Tum Bhi Akele Movie
  • Hawayein Movie
  • Shubh Mangal Zyada Saavdhan Movie
  • The Hundred Bucks Movie
  • BHOOT: Part One – The Haunted Ship Movie
  • Haunted Hills Movie
  • 'O' Pushpa I Hate Tears Movie
  • Guns Of Banaras Movie
  • Thappad Movie

Bollywood Movie Reviews

  • Malang Review
  • Jawaani Jaaneman Review
  • Panga Review
  • Street Dancer 3D Review
  • Tanhaji – The Unsung Warrior Review
  • Chhapaak Review
  • Good Newwz Review

Top Celebs

  • Ajay Devgn
  • Kajol
  • Saif Ali Khan
  • Shraddha Kapoor
  • Varun Dhawan
  • Deepika Padukone
  • Kangana Ranaut
  • Tabu
  • Aditya Roy Kapur
  • Disha Patani
  • Rajinikanth

About Us

  • About Us
  • Contact Us
  • Write for Us
  • Privacy Policy
  • Disclosure
  • Sitemap
  • Newsletter

Copyright © 2023 · News Pro on Genesis Framework · WordPress · Log in