Makers of the upcoming movie ‘Khaali Peeli’, starring Ananya Panday and Ishaan Khatter, are facing criticism on social media for their dance number (“tujhe dekh ke goriya, Beyonce sharma jayegi”) (by looking at you, oh fair lady, Beyonce will get embarrassed), which depcits Bollywood’s continued obsession with fair skin.
https://twitter.com/kiaraastan/status/1302873777999503361
Abhay Deol calls fairness cream ads “demeaning and racist”, roasts fellow Bollywood actors for endorsing them
Abhay Deol takes a dig at Shah Rukh Khan, Deepika Padukone, Vidya Balan, Shahid Kapoor and other Bollywood actors for their fairness cream ads, and mocked their promises of a fair skin.
A couple of weeks back, several Africans in India were assaulted (because of their colour of course). With Abhay’s tirade, there’s going to be further debate on racism in India.
The actor was condemning all the ad campaigns that portray white skin as superior.
“These campaigns are selling you the idea that whiter skin is better than darker skin. No one at the top of their game in any field is going to tell you that it is demeaning, false, and racist,” says Deol
Also Read:Celebs who turned down lucrative endorsements.
Checkout the various ads (and he celebrity) Abhay spoke of.
Shah Rukh’s ad…Abhay Deol translates the tagline and writes: “(Translated) – ‘Being a man why are you are still using a women’s FAIRNESS cream!?’ He’s clearly trying to make you a man, becoming whiter is just a side effect.”
John Abraham’s ad, where he is holding a skin colour shade card in his hand. Deol writes: “WE ARE NOT A RACIST COUNTRY! I will prove it to you. In the pic below, John holds a card with shades from white to dark. Hey! You can see the promise of darker skin too if you read the card from left to right! He’s not telling you to go from right to left! Duh! Even if the writing on the tube reads ‘Intensive FAIRNESS moisturiser’. It just means its ‘FAIR’ to all who use it.”
Sonam Kapoor’s ad…”This one’s kinda hard to defend as it does say on the side of the packaging-
“Indian women agree, skin looks visibly fairer: 88%”.
But L’Oreal is an international brand, do they show the same racism around the world that they are clearly showing here in India?”
Abhay got an overwhelming support for his views, with many others joining in.
“Respect Mr Abhay Deol. Deepika Padukone, you are doing a great job by spreading awareness on depression and how to tackle it, but this ad is a big thumbs down,” wrote one woman, with a fairness cream ad featuring Padukone.
While other stars kept quiet and did not respond, Abhay’s co-star in Aisha and Raanjhanaa, Sonam Kapoor started defending her decision for doing the fairness cream ad. Sonam Kapoor tried to troll Abhay Deol but Abhay proved too smart for Sonam.
Sonam even got mad at Abhay Deol. But later, she deleted those tweets on realizing that people were on Abhay’s side.
Although Sonam Kapoor deleted all her tweets, you can see the screenshots to see what she wrote.
“If we were racist, why would we have all the entire south…Tamil, Kerala, Karnataka and Andhra…why do we live with them? We have black people around us,” BJP MP Tarun Vijay.
Abhay it need guts to roast a fellow actors, especially when it includes the likes of SRK and Deepika (the superstars). Sadly, we seem to be a racist Nation. Shame on the actors who endorse such false products for making quick bucks.
Well said Hiren. As a society, we Indians have always favoured white skin, and these companies are exploiting that fact…even celebs are making hay when the sun shines.
But in the past, celebs have rejected tempting offers. Kangana turned down one fairness cream ad and lost a couple of crores.
http://www.bollywoodpresents.com/indian-celebs-who-turned-down-lucrative-endorsements.html