Films nominated at the Oscars can influence your travel plans, says online travel site lastminute.com.
Brands and tourism companies are advised to keep an eye on the big screen, to cash in on ‘movie tourism’ – travel inspired by films – as films nominated at the Oscars could prompt people to plan their next trip. Its a perfect opportunity for brands/tourism companies to target lucrative travel audiences..
“Awards season may not be the most obvious travel trigger, but it offers the opportunity for brands to target by passion. From film buffs to sporadic cinema goers, films have the power to ignite a little travel passion in all of us – which can drive us to do exciting and unexpected things – and it’s not just travel brands that can benefit from the desire to get away. Smart advertisers can tap into this passion and offer inspiration at every stage of the booking journey, from where to stay to how to nail the latest LA look,” says Alessandra Di Lorenzo, Chief Commercial Officer, Advertising and Partnerships, at lastminute.com group.
Here are some of the findings shared by lastminute.com:
- LaLa Land was filmed in Los Angeles. Searches for flights to Los Angeles shot up by 21% on the day of the LA-set musical’s release, compared to the week before.Also Read: Bollywood filmmakers and celebrities predict winners for Oscars
- Martin Scorsese’s latest masterpiece Silence (set in 17th Century Japan) saw a jump of 82% in travel searches for flights to Japan on the day it was released, compared to the week before, and rising a further 46% in the subsequent two days.
- Overlooked for nominations in the Oscars, Hunt for the Wilderpeople, the Kiwi classic, drove consumers to research New Zealand in big numbers, with searches for flights to Auckland site rocketing by 60% in the four days after the film’s release.
- Besides film destinations, searches for ski holiday flights also saw an increase after the release of Eddie the Eagle, the comedy tribute to British skier Eddie.
Also Read:History of Oscars Awards