Films nominated at Oscars prompt people to plan their next trip

February 10, 2020 by BollywoodPresents Team

Films nominated at the Oscars can influence your travel plans, says online travel site lastminute.com.

Brands and tourism companies are advised to keep an eye on the big screen, to cash in on ‘movie tourism’ – travel inspired by films – as films nominated at the Oscars could prompt people to plan their next trip. Its a perfect opportunity for brands/tourism companies to target lucrative travel audiences..

“Awards season may not be the most obvious travel trigger, but it offers the opportunity for brands to target by passion. From film buffs to sporadic cinema goers, films have the power to ignite a little travel passion in all of us – which can drive us to do exciting and unexpected things – and it’s not just travel brands that can benefit from the desire to get away. Smart advertisers can tap into this passion and offer inspiration at every stage of the booking journey, from where to stay to how to nail the latest LA look,” says Alessandra Di Lorenzo, Chief Commercial Officer, Advertising and Partnerships, at lastminute.com group.

Here are some of the findings shared by lastminute.com:

LaLa Land was filmed in Los Angeles. Searches for flights to Los Angeles shot up by 21% on the day of the LA-set musical’s release, compared to the week before.Also Read: Bollywood filmmakers and celebrities predict winners for Oscars
Martin Scorsese’s latest masterpiece Silence (set in 17th Century Japan) saw a jump of 82% in travel searches for flights to Japan on the day it was released, compared to the week before, and rising a further 46% in the subsequent two days.
Overlooked for nominations in the Oscars, Hunt for the Wilderpeople, the Kiwi classic, drove consumers to research New Zealand in big numbers, with searches for flights to Auckland site rocketing by 60% in the four days after the film’s release.
Besides film destinations, searches for ski holiday flights also saw an increase after the release of Eddie the Eagle, the comedy tribute to British skier Eddie.

Top Bollywood Celebs who had kids through ‘unconventional’ methods – Surrogacy (IVF) or adoption

Before we take a look at the Bollywood celebrities who became parents using unconventional methods, here are two celebrities who expressed their desire, in recent months, to become parents. Karan Johar becomes proud father of twins (through surrogacy), Bollywood showers blessings Filmmaker Karan Johar became a father (of twins) through surrogacy, he has has named […]

Kunal Kapoor holidays in Japan, trains with Ninja warrior

Actor Kunal Kapoor (was a part of Dear Zindagi) recently went on a vacation to Japan, the land of the rising sun, and comes back enamored. Kunal Kapoor in Japan We all know that the Japanese are the most humble and disciplined people in the world, and Kunal agrees too. “I am totally enamoured by […]

Travel Industry (Airlines, Hotels and Cruise Operators) Worried Over WHO Advisory on Zika Virus

This is bad news for the Travel Industry, including the Airlines, Hotels and Cruise Operators (those serving Latin America and the Caribbean) as the World Health Organization (WHO) recently issued a warning saying that the Zika virus is likely to spread to most of the Americas (and not just be confined to a few countries). […]

Rajinikanth to replace ‘ineffective’ Shah Rukh Khan as Malacca’s brand ambassador for tourism

Rajinikanth likely to replace Shah Rukh Khan as Malacca’s brand ambassador for tourism. I guess it took some time for the Malaysian government to realize that Rajinikanth is a much bigger star than Shahrukh Khan, at least in regions with a significant South-Indian population, and Malaysia happens to be one such region. Although Shahrukh Khan […]

‘Lipstick Under My Burkha’ Review: Bold but weak on plot

‘Lipstick Under My Burkha’ Review. Director: Alankrita Shrivastava. Producer: Prakash Jha Cast: Konkona Sen Sharma. Ratna Pathak. Sushant Singh Release Date: July 21, 2017 ( India) Run Time: 2 hours and 29 Minutes Story: Set in a small town of India, a burkha-clad college girl struggles to be a pop singer. A young beautician seeks […]

Ivory Wedding Dress: Here’s Why Its So Popular

Most brides-to-be want a white wedding dress but wish there were more options when it came to the color. The fact is that there are dresses available in different shades of white. And the trick is to select the shade that goes best with your skin tone. Popularity of White In most weddings worldwide, White […]

Greece tourism woos affluent Indian tourists and the Bollywood film fraternity

As part of its long term strategy to target the lucrative ‘Indian’ merket, Greece tourism woos affluent Indian tourists and the Bollywood Film Fraternity. Greek National Tourism Organisation (GNTO) is making a foray into the ‘promising’ Indian tourism market to boost the number of Indian tourists in Greece, and to get Bollywood filmmakers to shoot […]

Popular Instagram sisters of Indian origin arrested for attempting to extort a Nigerian Billionaire

Canadian sisters of Indian origin, and popular Instagram’ers, create havoc in Nigeria, arrested for attempting to extort a Nigerian Billionaire. They loved the high life, were regular “fixtures in the nightlife scene”, but it all seems to have come to an end for these Canadian sisters (of Indian origin). Canadian residents Jyoti and Kiran Matharoo […]

Sweden lists itself on Airbnb

The entire nation of Sweden is now available on Airbnb, the country wants you to experience its ‘freedom to roam’ concept. There’s a special listing for you on Airbnb – the entire nation of Sweden, reports Mashable, and it can be yours for the bargain price of free. Citing the Swedish principle of Allemansrätten—the freedom […]

Manasvi Mamgai: Bollywood’s connection to Trump

Supermodel & Bollywood actress Manasvi Mamgai played the bad girl in Ajay Devgn Action Jackson. However, she’s more than an actor. Manasvi Mamgai is the daughter of Republican Hindu Coalition founder Shalabh Kumar. Manasvi made her Bollywood debut (negative role) in Ajay Devgan starrer Action Jackson, directed by Prabhu Deva. Ajay Devgn & Manasvi Mamgai […]