• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • HOME
  • REVIEWS
    • TRAILERS
  • BUSINESS
  • CELEBRITIES
  • HOLLYWOOD
  • REGIONAL
  • TV
  • MUSIC
  • TOP LISTS

Bollywood Presents

Exotic locations where popular Bollywood movies were shot

You are here: Home / Film & Media Business / After tasting initial success, Disney India to quit Bollywood after huge flops

After tasting initial success, Disney India to quit Bollywood after huge flops

August 29, 2016 by Suresh Bist

hollywood film business

When Disney decided to get into Bollywood production (on seeing the potential), the studio thought it made the right move after tasting initial success. However some recent flops (including ‘Mohenjo Daro’) in the last few months have made Disney take the decision of quitting Bollywood film production.

Instead of producing Indian films, Disney will now focus on marketing Hollywood films in India.

Disney India did wear the producers hat successfully in India for some time. ‘Khoobsurat’ (starring Fawad khan) just about managed to recover the money, but ABCD 2 was a commercial success in India. Baaghi, starring actor Tiger Shroff and actress Shraddha Kapoor, also had a good run.

Disney had set the box office records in India on fire with the super success of ‘The Jungle Book’ but also gave a couple of big flops – first it was Katrina Kaif and actor Aditya Roy Kapoor’s ‘Fitoor’ and now Hrithik Roshan’s ‘Mohenjo Daro”.

Disney’s upcoming Bollywood releases include Aamir Khans’ Dangal, going by Aamir’s track record this should be a ‘hit’. Another movie to be released is Jagga Jasoos (featuring Ranbir Kapoor and Katrina Kaif).

Also Read: List of Upcoming Films


The Jungle Book | Official Hindi Trailer

Warner Bros had also forayed into Bollywood film production (had produced the flop ‘Chandni Chowk To China’), but later exited local production and distribution.

The other Hollywood studios who’re producing Bollywood films include Fox Star Studios India, Viacom18 Motion Pictures and Sony (first U.S. studio to produce a Bollywood film – Saawariya.)

Disney does more than making movies
Globally, Disney does lot more than movies, and that’s what it plans to do here as well.

  • From merchandising to reality shows, amusement park rides and several other digital properties, Disney plans to make successful franchises in India as well
  • The studio has tied-up with companies to sell branded apparel, inspired by their films
  • They’re making apps that will help you make-up or do your hair like the lead actors (for example, Shraddha Kapoor in ABCD 2)
  • Reality shows based on their successful movies. In this case, a dace reality show that is inspired by ABCD 2
    Dancing themed Video games for gamers

U.S. (Hollywood) Studios Eye Massive Bollywood Business

U.S. Studios Eyeing Bollywood Business U.S. Studios are chalking out plans to garner a bigger share of Bollywood Business, considering its increaching reach across the globe. Having completed 100 glorious years and with films getting made on a variety of topics, the Indian film industry is in for exciting times ahead.

Hollywood’s share of the Indian film market may still be small but it’s definitely growing.

There’s lot of excitement among the Indian film-makers as the fact that “Indian cinema has completed 100 years” is getting a lot of media attention abroad. Various international award ceremonies, film festivals, events are acknowledging this fact, and Cannes Film Festival has even announced that it’s going to feature a special tribute on this landmark occasion. This is also a reflection of the fact that Bollywood business is growing big time, and no one doubts that thing.

Hollywood Studios Want Bigger Share

The fact that India itself is growing, and there’s going to be massive investments in the area of infrastructure augurs well for the entertainment industry as well.

Indian film industry is not only the world’s most productive, it’s also the most popular. Around 1,000 films are made every year.

As per KPMG, India is all set to surpass Britain as the world’s fifth-largest film market by sales, in the next four years.

To capitalize on this opportunity, several huge US-based studios such as Disney, Viacom and Fox are making plans to win a larger share of the Indian film market.

Regulations for International Participants

Experts believe that for international studios to seek growth in developing countries, it’s important for the regulations to be fairly favorable to them.

For example, one of the largest market for films is China (like India, even China is growing but much faster), but then foreign studios have strict guidelines on how many movies they can make & distribute.

However, Ronnie Screwvala (head of Disney UTV) feels that Indian market/regulations is much more favorable to international investors compared to several other emerging film markets.

Other Challenges

Another challenge that the US studios face is that Indian audience is not that receptive to English movies, despite its huge size.

This is in contrast to the Chinese market, where English-language films account for almost half of the market in China.

So the Indian public is clearly showing preference to films made in Hindi & other regional languages such as Tamil (which is also a huge market).

Go Domestic

That is where these foreign studios have adopted a different strategy – by setting themselves up as domestic film studios.

So even though every where else in the world, Hollywood studios have setup local distribution offices to push their own American movies, India is the only place where they’ve been forced to go local.

These studios have been producing Indian-language films, with minimal interference from their parent groups in California, US.


Indian cinema, Bollywood completes 100-years

Can Indian Films Earn Huge Profits?

So can Bollywood films earn huge profits, somethings on the lines of Hollywood movies?

It seems unlikely, at least in the short term future. Here are few reasons for that.

Fewer Screens
Despite the fact that several multiplexes are opening, there are much lesser number of screens if you consider on a per-capita basis, compared to other big markets.

Ticket Prices are Low
Barring some multiplexes located in the plush localities, the domestic ticket prices are among the world’s lowest, which limits profitability.

Crossover Bollywood Hit Still Elusive
Indian movies are popular abroad, but mostly among the Indian/Asian diaspora; they’re still not very popular with the general public. A hit “crossover” Bollywood film capable of winning over a wider international audience, has remained elusive.

So until the time these big studios figure out how to crack the global export market, Bollywood films are going to earn a fraction of their Hollywood counterparts.

Good Times Ahead

In spite of the challenges, the fact that international groups are eyeing India means there’s definitely an exciting future for Indian cinemas. You’ll now have professional sources of finance and professional management as well, which is a massive change as opposed to the norm that existed for the past several decades. And hopefully some day, we’ll have that blockbuster crossover Bollywood film that matches a top Hollywood grosser.

Hollywood meets Bollywood in new joint venture
Success of recent bollywood movies overseas indicates that overseas audiences are lapping up Indian content. On the other hand, the success of the latest Hollywood blockbusters in India have validated the foreign studios’ focus on the Indian market. Taking a cue from these, Hollywood studio Relativity Media has decided to enter the Indian market through a joint venture (announced during the 2014 Cannes Film Festival) with media house B4U, owned by Lakshmi Mittal, Kishore Lulla, and Gokul Binani. Read more here…

Related Posts:

  • Huge anger against 'Nepotism' in Bollywood after Sushant…
  • Irrfan Khan, India's most respected actor, dies at 53
  • Top Music Instrument Dealers in India
  • Rakesh Roshan completes 50 years in Bollywood, talks about…

Filed Under: Film & Media Business Tagged With: US Studios in Bollywood, US Studios indian films

RELATED POSTS

movie business

Bollywood still upbeat about big-budget films despite failures

Big budget films manage good deals by selling rights for satellite TV, digital streaming and overseas releases. Even if a big-spectacle Bollywood film fares poorly at the box office, producers usually recover most of their money. While its true that several small-to-mid budget films with good content now do well at the box-office, Bollywood studios/producers […]

on-demand video services

Amazon launches on-demand (Prime) video streaming services in India

Amazon Prime, Amazon’s on-demand video streaming service is operational in India and its expected to be a major player soon, giving the likes of Netflix a run for its money. Amazon is pumping billions of dollars in India, and Jeff bezos wants to capture the Indian market at any cost. Amazon Prime (premium service that […]

Kareena Kapoor Glasses

Kareena Kapoor unhappy with Veere Di Wedding promotions?

Kareena Kapoor Khan, who will be seen in Veere Di Wedding, alongside Sonam Kapoor, Kareena Kapoor, Swara Bhasker and Shikha Talsania, had shot for Veere Di Wedding while she was pregnant. In fact, she took a short break from the silver screen for some time after becoming a mom. Currently, the promotion of the movie […]

Bani J’s muscular physique lands her role of Alexander’s mother on TV

Bigg Boss contestant Bani J’s muscular physique has been drawing lot of attention these days. And thanks to her muscle power, Bani J will soon be making her acting debut on television. She will play Queen Olympias, mother of Alexander The Great, in a historical show named ‘Porus’. The producer of the show has confirmed […]

cruise holidays

Film based on the “Komagata Maru incident” will be first film produced under India-Canada co-production treaty

“Lions of the Sea”, based on the Komagata Maru incident, will be first film produced under India-Canada co-production treaty. The film will star Irrfan Khan and will be produced by Salman Khan Films & First Take Entertainment. The film, set in 1914, is based on a true story surrounding the voyage from India to Canada […]

Bollywood filmmakers feel shooting abroad has several advantages, including being cheaper

We all know that most Yash Raj & Karan Johar films are shot at beautiful locations abroad, but now, more and more directors are opting to shoot abroad. Filmmaker Prakash Jha gets his music recorded abroad Filmmaker Prakash Jha, who’s known to make hard-hitting movies that are only filmed in India, agrees that it’s cheaper […]

kabali malaysia

Kabali Breaks ALL Records at Box Office, But Some Call it a Failure

With Kabali smashing all previous records at the box office (Kabali has crossed well over Rs 400 crore globally), Rajinikanth proves that he is more than a superstar. However, after the great commercial success of Kabali, lots of criticism has also started pouring in, with many calling the movie weakly-scripted and lacking the Superstar punch […]

Choreographer Salman Yusuff Khan in Dubai to celebrate son’s first birthday

Actor, dancer, choreographer Salman Yussuf Khan packed off to Dubai to usher in his son Hamdaan’s first birthday. He booked a private yacht for the big day. His family, including his sister-in-law who lives in Dubai, and wife Faiza Harmain, and his friends joined him for the celebration. They together cut a cake and sang […]

TV Actors: Overworked & Overstressed

In one of our earlier posts we had mentioned how our Bollywood actors were putting in long working hours, but most of them do have a choice to slow down. However, in the case of our television actors, it seems they do not have much choice in the matter and have to sweat it out […]

love triangles

Farhan Akhtar and Aditya Roy Kapur get into an ugly fight over Shraddha Kapoor

Aditya Roy Kapur and Shraddha Kapoor got closer after doing Aashiqui 2 together. The film was a smash hit and the two were reportedly dating. However, both of them denied any such report. Then, after Farhan Akhtar and Shraddha Kapoor worked together in Rock On 2, there were strong rumours that the two are in […]

Primary Sidebar

LOOKING FOR SOMETHING?

RECENT POSTS

Shah Rukh Khan on business

Filming Destinations of SRK’s ‘Pathaan’ Spans Europe to the Middle East

Shah Rukh Khan's film Pathaan was filmed at several filming locations in Europe, Russia, Dubai, and … [Read More...] about Filming Destinations of SRK’s ‘Pathaan’ Spans Europe to the Middle East

music cities

Top music schools / colleges in the world

Top music schools / colleges in the world to learn music performance under expert musicians, to … [Read More...] about Top music schools / colleges in the world

Bollywood in Poland, Country with Medieval Hot Spots & Energetic Cities

Poland is located in the heart of Europe and is well known for its history, which is reflected in … [Read More...] about Bollywood in Poland, Country with Medieval Hot Spots & Energetic Cities

movie trailers

Top Forthcoming Bollywood Movies (& Trailers): Upcoming Entertainers for 2021

Want to know when the next entertainer of your favorite star is going to be released? Want to plan … [Read More...] about Top Forthcoming Bollywood Movies (& Trailers): Upcoming Entertainers for 2021

National Museum of Indian Cinema (NMIC)

Social Impact of Bollywood on Indian culture

Movies are one of the most influential tools of communication and society does learn a few things or … [Read More...] about Social Impact of Bollywood on Indian culture

bollywood rapes

Representation of women in Bollywood Films

Women in Bollywood films have been subject to stereotypes and objectification, and appeared in … [Read More...] about Representation of women in Bollywood Films

Music Scene in Saudi Arabia

How's the music Scene in Saudi Arabia. Is it really frowned upon? Read more here. Young musicians in … [Read More...] about Music Scene in Saudi Arabia

Shabana Azmi

Shabana Azmi: One of the finest actors of Indian cinema

Shabana Azmi, an alumnus of the Film and Television Institute of India (FTII) of Pune, made her film … [Read More...] about Shabana Azmi: One of the finest actors of Indian cinema

war movie

Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

Hrithik Roshan is a superstar in Bollywood and is among the highest paid actors in the film … [Read More...] about Here’s how much Hrithik Roshan was paid for his 2019 hit film ‘War’

sooryavanshi movie

Bollywood facing losses of 5000+ crore due to pandemic lockdown

Almost everybody associated with the film industry is despondent about the future. With COVID-19 … [Read More...] about Bollywood facing losses of 5000+ crore due to pandemic lockdown

Amazon Fashion

Useful Read

  • Who coined the term ‘Bollywood’?
  • Dadasaheb Phalke (Father of Indian Cinema)
  • Evolution of Hindi Films
  • Social Impact of Bollywood on Indian culture

Footer

Upcoming Bollywood Movies

  • Love Aaj Kal Movie
  • Hum Bhi Akele Tum Bhi Akele Movie
  • Hawayein Movie
  • Shubh Mangal Zyada Saavdhan Movie
  • The Hundred Bucks Movie
  • BHOOT: Part One – The Haunted Ship Movie
  • Haunted Hills Movie
  • 'O' Pushpa I Hate Tears Movie
  • Guns Of Banaras Movie
  • Thappad Movie

Bollywood Movie Reviews

  • Malang Review
  • Jawaani Jaaneman Review
  • Panga Review
  • Street Dancer 3D Review
  • Tanhaji – The Unsung Warrior Review
  • Chhapaak Review
  • Good Newwz Review

Top Celebs

  • Ajay Devgn
  • Kajol
  • Saif Ali Khan
  • Shraddha Kapoor
  • Varun Dhawan
  • Deepika Padukone
  • Kangana Ranaut
  • Tabu
  • Aditya Roy Kapur
  • Disha Patani
  • Rajinikanth

About Us

  • About Us
  • Contact Us
  • Write for Us
  • Privacy Policy
  • Disclosure
  • Sitemap
  • Newsletter

Copyright © 2023 · News Pro on Genesis Framework · WordPress · Log in


x
x