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Midi-Pyrenees Regional Tourist Board to Target Indian Tourists

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Midi-Pyrenees, franceMidi-Pyrenees Regional Tourist Board in France to target more Indian Tourists post the warm reception to the movie ‘The Hundred Foot Journey’, which was filmed in that location. The movie is produced by Reliance Big Entertainment in association with DreamWorks Pictures, and features Indian actors Om Puri & Juhi Chawla (in a small role).

The movie was filmed extensively in the South of France, specifically at scenic locales of Midi Pyrenees. Because the movie’s theme revolves around restaurants, the film also showcases some of the best restaurants in that area.

Because the movie ‘The Hundred Foot Journey’ was shot in France, to get the maximum mileage out of it, and realizing the potential of the Indian market, the Midi-Pyrenees Regional Tourist Board participated in a workshop, ‘Rendez-vous en France’ organised by Atout France in Mumbai and Delhi recently.

And lot of French companies (from the travel & hospitality sector) attended the workshop, providing the Indian travel trade with an opportunity to interact with them and establish relations.

Like several other tourism boards, even the Midi-Pyrenees Regional Tourist Board wants to tap the Bollywood segment of the Indian market. They plan to engage more with the travel trade in India and invite them to experience the Midi-Pyreness region. The Midi-Pyrenees Regional Tourist Board also intend to organize educational trips for students so that they can discover the region more and become their ambassadors.

Top attractions of The Midi-Pyrenees region
The Midi-Pyrenees region in South West France is located between the Atlantic Ocean and Mediterranean Sea, and offers vast areas of countryside and an endless range of spectacular scenery.

Midi-Pyrénées is the perfect destination for hiking, cycling, horse riding, white water sports, River Tourism on the Canal du Midi and other waterways, plus skiing and snow sports in the Pyrenees. The local ‘Grande Randonnée de Pays’ paths focus on a particular area or theme: castles and bastides, vineyards and gastronomy, natural attractions, etc.

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