Bollywood film business good in first half of 2018: Trade experts, producers

The first half of 2018 has been good for business, lot better than what it was last year.

  • Female-led movies like Deepika Padukone-starrer “Padmaavat”, Alia Bhatt’s “Raazi” and “Veere Di Wedding” did well at the box office, proving that female-led dramas can be successful and have a huge audience base.
  • “Sonu Ke Titu Ki Sweety” and “Baaghi 2”, both featuring a young cast, also made money at the box office. “Sonu Ke Titu Ki Sweety” turned out to be a dark horse at the box office; the small budget film made about Rs 148 crore.
  • Films in other genres such as “Parmanu”, “Padman” and “Raid” have also done well at the box office

“The first half has been outstanding as compared to 2017. This year, both big and small budget films have done well. There has been a rise in footfalls and growth and the credit goes to superior quality of content. Audience today is smarter; they make a choice today about whether they want to have a theatrical experience for a film or want to watch it at home or on the phone. So the filmmakers have to up their game and provide content that not only appeals to them but also proves to be a visual treat,” says Akshay Rathi, a city-based exhibitor.

The second half of 2018 also looks promising as some big films are lined up for release, including “Race 3”, “Sanju”, Shah Rukh Khan’s “Zero”, Aamir Khan & Amitabh Bachchan’s “Thugs of Hindostan”.

Read: Bollywood clash of the Titans

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Bollywood Business in 2017

Despite getting mixed reviews, Salman Khan and Katrina Kaif’s Tiger Zinda Hai grossed over Rs.400 at the domestic box office. With literally no competition (thanks to Padmavati’s delayed release) and the extended holiday, the movie enjoyed its run at the box office.

The first half of 2017 was disappointing for the film industry; Salman Khan’s Tubelight & Sharukh Khan’s Jab Harry Met Sejal (and many other films) were the biggest casualties at the box office. Even though 2017’s first quarter was good for business, with Shah Rukh Khan, Hrithik Roshan, Akshay Kumar and Varun Dhawan’s films ringing the cash registers, none of them went on to become a BLOCKBUSTER. On the contrary, people were expecting Salman Khan’s Tubelight & Sharukh Khan’s Jab Harry Met Sejal to be blockbusters but both faltered at the box office.

The second half of 2017 finally provided Bollywood something to cheer about. Tiger Zinda Hai and Golmaal Again, both did extremely good business at the box office.

Golmaal Again has become the highest opening Bollywood movie of the year (has already surpassed Rs.100 Cr), surpassed only by Baahubali 2. Finally, the earnings have given Bollywood something to cheer about. Even though the movie was pitted against Aamir Khan’s Secret Superstar (released the same week), Aamir only has an extended cameo in the movie, and Dangal-star Zaira Wasim is the lead of the movie.


It will be interesting to see if Golmaal Again can keep the cash registers ringing on the second weekend, as the movie has received mixed reviews.

Judwaa-2 lightens the mood after a bad year

After a string of failures, Judwaa-2 now comes as a respite for the industry. While Varun Dhawan’s Judwaa 2 may not turn around Bollywood’s flagging fortunes by itself, it at least offers a moment of respite from months of industry-wide suffering. Varun Dhawan’s Judwaa remake managed to cross the weekend collection of his previous hit, Badrinath Ki Dulhaniya (with Alia Bhatt). The movie made on a budget of Rs.80 Crore has already collected Rs. 76-77 Crore, and looks on its way to becoming a hit.


Before Judwaa 2 released, Trade analyst Taran Adarsh had said that Bollywood was going through its worst phase with big-budget movies like Tubelight, JaggaJasoos, JabHarryMetSejal failing at the box office.


However, Rohit Shetty known for his big-budget, car-banging movies says the current phase of Bollywood films flopping is just a temporary phase. Even though there’s lot of talk of big-ticket films failing at the box office, Rohit isn’t worried.

“It’s a phase and it has happened in the past too. I remember when we were making Golmaal Returns, the film industry was going through a lull period. This is just a phase and will not last. There is no need to panic and worry about what kind of films to make. This keeps happening every five years and I know it will end soon,” Rohit Shetty.

Well then, there’s another business lesson for us — string of failures happen once every five years, when everything seems ‘Doom and Gloom’.

Winners of 2017

  • Irfan Khan’s ‘Hindi Medium’ was a surprise hit of 2017.
  • Varun Dhawan & Alia Bhatt’s Badrinath Ki Dulhania made over Rs 100 crore
  • Akshay Kumar’s Jolly LLB 2 made over Rs 100 crore.
  • Hrithik’s Kaabil made over Rs 100 crore (Kaabil and Raees clashed at the ox office).
  • SRK’s Raees made over Rs 100 crore (Nawazuddin Siddiqui who stole the limelight).

Losers of 2017

  • Jab Harry Met Sejal – Hit pair of SRK/Anushka could not set the box office on fire
  • Tubelight – No one expected this, Salman Khan’s movie did badly on Eid
  • Rangoon – Biggest disappointment considering its star cast, including Kanagana Ranaut.
  • Ok Jaanu was a disappointment

Big Bollywood releases of 2017

Here are some of the big movies to be released in 2017.

Bollywood
Baadshaho – Ajay Devgn
2.0 (October 19) – Rajinikanth, Akshay Kumar (Shankar, A R Rahman)
Padmavati (17 November) – Deepika Padukone, Ranveer singh
Tiger Zinda Hai (December 22) – Salman Khan, Katrina Kaif

Film Business

For the last few years, the film industry has been doing major chunk of the business in the second half of the year, and the industry is hoping for a repeat this year as well.

The first half of the year is about new year resolutions (for the audiences), exams and the Indian Premier League (IPL) (most producers use these excuses to push their films in the second half). All the major holidays and festivals — Independence Day, Eid, Dussehra, Diwali and Christmas—fall in the second half of the year.

Hollywood film ‘The Jungle Book’ did manage to scare Bollywood by making Rs.187.55 crore in India. Most trade experts however see that as an aberration (something that happens once in a few years).

Box office collections have also increased thanks to increase in ticket prices.